Free content calendar in Adobe Express.

Create a standout content strategy with the Adobe Express content calendar. Available on desktop and our mobile app.

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A calendar in the background with a black arrow pointing to a post scheduled using the Adobe Express tool.

How to schedule posts with Adobe Express.

1. Plan.

Plan your content calendar by storing post concepts as Unscheduled or Draft posts. Effortlessly create your content strategy with drag-and-drop ease to ensure your posting schedule perfectly aligns with your goals.

2. Create.

Pick from thousands of free templates, design assets, and Adobe Stock imagery to quickly and easily make standout social media content. Generate social captions with AI, speeding up content creation, while ensuring your content stands out from the crowd.

3. Connect and Schedule.

Link your social channels to ensure your messages land when your audience is most active, maximizing engagement and impact. Preview how your content will appear before you publish to give you total confidence in your content plan.

Colorful posts templates from Adobe Express showcased as options to create content and schedule it for social media.

Create your content calendar.

With thousands of free templates and design assets, plus 1M+ royalty-free professional Adobe Stock photos, videos, music tracks, and design elements, Adobe Express makes creating eye-catching social media content quick and easy. Use this inspiration to create a cohesive content calendar for your social media posts in one unified app.

Connect and preview.

Connect your social channels such as Facebook, TikTok, LinkedIn, X (Twitter), Pinterest, and Instagram to enable cross-channel publishing.

Gain a comprehensive view of your cross-platform content calendar in an intuitive monthly or weekly views.

Preview how each of your posts will look once published to ensure your copy will create the impact you desire.

A mobile mock-up surrounded by social media icons, showcasing a photo collage of a person wearing a white shirt and giving a thumbs-up gesture.

Calendar showcasing the post scheduled for September 12th, the copy and the design in the back made with Adobe Express.

Schedule your posts.

By using the content calendar in Adobe Express, you can automatically publish your posts to all your social channels from a single all-in-one platform.

Build your cross-platform content calendar to ensure your social posts are published at the perfect time to maximize your reach and help you grow your brand.

Frequently asked questions.

What is a content calendar?

A content calendar is an essential component of any content strategy. A user-friendly calendar lets you plan out all your content in advance.

You can get a bird's-eye view of what's scheduled, when it's going out, and on what channels. The content calendar keeps you on track ensuring you never miss a posting opportunity. In addition, you can easily drag and drop posts to shuffle things around as needed.

What are the benefits of using a content calendar?

A content calendar is a game-changer for social media growth.

A content calendar helps you stay organized and plan your posts in advance. You can easily see what's scheduled and when, across all your channels – helping you feel in total control.

But that's not all - a content calendar lets you maximize engagement by scheduling posts for those peak times when your audience is most active online. And with the ability to drag and drop posts, you can easily reshuffle your schedule, content calendar is essential for anyone wanting to grow their presence on social media by helping you save time and boost visibility.

What social platforms can I publish to?
You can connect to TikTok, Instagram, Facebook, X (Twitter), Pinterest, and LinkedIn for free.
Can I tag other accounts?
Yes, on Instagram and X (Twitter) you can manually type the @handle which will ensure the user gets notified when you post.
Can I get Adobe Express for free?
Yes, there is a free plan available to everyone, which includes access to Content Scheduler where you can post up to 1000 posts/month in addition to everything you need to stand out, such as thousands of templates, hundreds of thousands of Adobe Stock photos, videos and music and thousands of design assets and fonts to choose from. Upgrade to the Premium plan to connect up to three accounts to each social channel with our new multi-account publishing feature in Content Scheduler. See our plans and pricing for more details.
Can I schedule posts on my mobile device?
Content Scheduler is now available on the Adobe Express mobile app.