6 Ways to craft a killer video for your small business

Show your team

In the same video, there are nice shots of the people who work on the products, lending a human face and suggesting great customer service without overtly touting it. It also kind of looks like a title sequence of a ’90s sitcom that presents teammates as a cast of characters, which works with the brand’s personality and tugs at people’s love of nostalgia. It’s fun to watch because the people seem authentic and sweet. The video clips used are composed nicely as well. Notice how the camera gets close to subjects and always presents something in the foreground to lend depth to the shot.

Related: 4 shots to master with your phone

Leverage your brand messaging and imagery

Another area where this video thrives is in smart use of brand messaging, weaving the Oh So Vivant slogan into the narrative seamlessly as a CTA and integrating copy from the company’s website and social channels. The lesson here: don’t reinvent the wheel. If you have a great slogan that bolsters your brand’s voice and personality, insert it strategically in your video along with your logo and relevant hashtags.

Simply introduce yourself

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The light-hearted, inviting tone of this charming video from NerdyCute makes it virtually impossible to not fall for this brand—regardless of your stance on stickers! The copy is conversational and accessible, and the choice of the Watercolor theme feels like a natural extension of the brand’s color palette and sensibility. Product display is minimal here, but viewers know the brand’s personality and oftentimes that’s what sticks.

Lead with problem then present solution

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This video does a great job of outlining the company’s services, which it jumps into almost immediately using on-screen text. However, the ad is almost entirely focused on a solution with very little space given to exploring the problem. The first step to convincing people that they need your service is raise awareness for the problem that you’re solving. With a little reorganization (which happens to be as easy as rearranging slides in Adobe Express), this video could more effectively set up the problem (cue heartbreaking imagery of lonely, neglected animals), thereby giving more value to the solution (Fetch! Pet Care).

And as a general rule, if you have an opportunity to use dogs and cats in videos, milk that! You are sitting on a goldmine!! You should be pumping your social feeds with cute, close shots turning your furry friends into virtual mascots for your brand. Even if your business is not pet-related, it’s worth seeing if you can find a way to communicate your brand message with funny or sweet animal videos. You can do this by thinking through the emotions you want to illicit in the first tip. The universal human experience is often best communicated through animals. #fact

Make yourself the hero of a story

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If the business or product you want to promote is a labor of love or if it’s the result of a big life change, then tell that story! Everyone loves to hear about people who quit their desk jobs and pursued their passion. It’s also a great way to increase your personal brand and present yourself as an expert or thought leader.