How to create a month’s worth of content in one day

Plan

Use the Adobe Express Content Scheduler to create your posting calendar, where you’ll start with a topic for each day. Use a weekly template as your guide. Each day — maybe even the same day of each week, you’ll choose a topic from one of the following categories:

1. Tips and Lessons (How can you help your audience?)
2. Behind the Scenes (How you work or where you work or who works with you)
3. Industry resources (What can your share about your niche or industry that your audience might not see on their own?)
4. Pain points (How can you spotlight a relatable struggle your audience shares?)
5. Customer Testimonials (Positive endorsements that show customers overcoming their challenges)
6. FAQs (What can you answer about your product, services, or industry that customers often want to know?)
7. Motivation (Encourage your audience with something aspirational, optimistic, offering the keys to success)
8. Fun posts (Memes, city love for your hometown, staff silliness, and when in doubt — pets)

To plan a month of content, you need 3-4 of each category depending on the month. Maybe you do Motivation Monday or Friday Fun, but with an architecture like this, your weeks build themselves. To make the most of your workflow, do all the days for each topic at the same time — all the FAQs at once, all the pain points at once, etc.

Lucas points out that a plan in place gives you more flexibility in what you post, not less, “Things change quickly in the world of social media and setting aside an hour or two on my Saturdays allows me to get everything prepared for the week while still having the freedom to push, pull, or move around ideas from my monthly plan as needed.”

Prepare

Gather everything you need for your plan. If you’re going to film four days of relatable pain point reels, put four outfits together. Gather your four industry articles; find all your memes. Gather your stock photos from Adobe’s diverse, royalty-free Adobe Stock photo collection sourced from thousands of artists around the world. This is also making the most of your workflow: If you do your thinking up front, and your finding up front, producing your content becomes much more efficient.