How to level up your holiday campaigns



It’s that time of the year again. The holidays are upon us, making it a time of celebration for some, and most certainly a time of spending for all. That’s why creating standout holiday campaigns can make all the difference, from increasing your sales to boosting your business. Now’s the time to market your products or services with seasonally relevant templates and designs, maximize your content production pipeline, and schedule and publish even more content than ever. Adobe Express can help you do it all.

Tips on updating content for the holiday season

1. Make a schedule for posting holiday content

The holiday season brings opportunities and challenges for small business owners, and you can create with confidence if you have a content plan. Get a head start on the busy season with the content scheduler in Adobe Express. Think of it as your one-stop shop for creating, planning, and scheduling all your social media posts. Our simple drag-and-drop calendar lets you preview scheduled posts in a weekly or monthly view, and filter by social network, to help you save time and focus on growing your business.

2. Use templates to adapt quickly to changing trends

Planning ahead is a crucial first step, but there are always ways to adapt and update your branded content as holiday trends and shopping patterns change. With seasonally relevant templates, you can build brilliant holiday campaigns that stand out and drive sales. Take advantage of the high-quality templates and design elements curated from Adobe’s community of professional designers. Creators with and without design experience can use templates to push out higher volumes of content while maintaining an on-brand, high-quality look and feel. Even better, you can make all your holiday flyers, banners, social media posts and stories, ads, and more in a fraction of the time. It’s a win-win all around.

3. Organize your campaign around seasonal themes

Savvy content creators and shoppers appreciate a good theme, especially during the holidays. As you make new content for this time of year, think about where your brand or business fits into the festivities. (Hint: This is where your holiday content calendar comes into play again.) Are people looking for products and services to help plan holiday parties? Is their top priority finding last-minute gifts? Maybe it’s the end of the week and they could use a jolly message on social media. Be sure to weave in color palettes and imagery throughout your holiday campaign that reflect seasonal themes, such as gifting, gratitude, gathering with friends and family, food, and celebrations.

4. Build a library of holiday images to save time

You may have a long to-do list, but you can keep the beautiful posts and stories coming all season long with the right creative tools. Put together your own content library of holiday-themed imagery and design elements that you can quickly and easily pull from as you build daily and weekly design assets. From wintery landscapes to vibrant graphics to cozy lifestyle shots, find all the images you need in our royalty-free Adobe Stock photo collection, sourced from thousands of artists around the world. Once you’ve assembled a batch of holiday photos, it’s easy to collaborate and create with your colleagues using shared templates and libraries in Adobe Express.

5. Keep your holiday content consistent across channels

The holiday season has creators and business owners everywhere looking for opportunities to boost sales and build brand recognition. If you want to connect with your customers and followers, it helps to create a cohesive holiday campaign across all your social and marketing channels. Adobe Express can help you get the job done and streamline your workflow. The multiple pages feature lets you work on pages of any size within a single project to ensure a consistent look and feel. Applying global changes is a snap.

6. Organize contests and special offers on social media

Holiday shoppers are always on the lookout for seasonal discounts they can use to buy gifts or share with friends and family. Plan to include holiday promos or contests in your marketing calendar to create buzz and attract new fans, while retaining loyal customers. With Adobe Express, it’s faster and easier than ever to create a unique QR code that can be added to your holiday assets. Using QR codes is a simple way to increase customer engagement and share special holiday promos far and wide, which can translate into higher sales.

7. Create animated, eye-catching holiday designs

‘Tis the season to sparkle, delight, intrigue — and take your creative content to the next level. What better time to grow your audience of followers, fans, and customers than the holidays? It’s when people are looking for unique gift ideas and ready to explore new brands. Apply festive photo effects to images in just a few taps with easy-to-use filters, textures, overlays, and more. Or bring your holiday content to life with animations.

Adobe Express has all the tools you need to quickly remove backgrounds, resize images, convert files and GIFs, and merge, crop, or resize videos. When you treat customers to memorable moments, it can help strengthen brand loyalty and make the holiday shopping season a success for your business.

Try Adobe Express today