How to use AI to make your brand stand out
Get ready to upgrade your branding game: Generate with AI, powered by Adobe Firefly, is available in Adobe Express.
This tool allows you to seamlessly manipulate and enhance images in Adobe Express using simple text prompts. From adding visual elements straight from your imagination to removing distractions from your brand photography, Generate with AI unleashes a new level of speed and control, creating unprecedented possibilities for creative and brand management workflows.
Generate with AI helps you explore beyond your initial concepts, modifying text prompts and experimenting with AI-powered controls until you achieve the perfect image. This integrated tool allows you to easily create, expand, and refine your visual content. Generate with AI adds new elements on a separate layer, ensuring that your original image remains untouched, so you can edit, insert, or remove any generated content without compromising the integrity of your original vision. Say goodbye to unwanted elements, whether it's stray shadows in a photo or unnecessary objects in a generated AI image.
Read on for four practical examples of how you can use Adobe Express powered by AI to make your brand, business, or product stand out, then get started on your own in a few easy steps.
Summary/Overview
Location, location, location: bring a brick-and-mortar business global
With generative AI, you can explore way beyond the bounds of your original image, experimenting with text prompts and design styles until you achieve the perfect image. This isn't useful to just digital brands — it’s a powerful tool for brick-and-mortar businesses, too.
The singular Seattle lunchtime staple Matt’s Hot Dogs puts Matt’s famous sense of humor to work with old posters inside the restaurant to encourage customers to “visit all of the Matt’s locations” internationally. The gag here is that there is, in fact, not a Matt’s Hot Dogs location at the Parthenon in Greece, the Indy 500, near the Eiffel Tower, nor on the moon.
This joke is as good now as when they opened in 1992, as Matt's visual wit translates easily to a fun social media campaign, building the restaurant’s brand online and bringing customers in for lunch. Generate with AI makes a solid visual punchline easier than ever using just a few brushstrokes and simple but evocative text prompts.
Start with a photo of a restaurant building façade after selecting “Insert objects,” brush over the background, describe your vision for a new background of the “rolling hills of the Scottish Highlands.” in the text prompt box, and hit “Insert.”
Navigating the dense jungle of the Amazon builds up an appetite. Be sure to open a location there with the text prompt “lush jungle.”
Or bring lunch to the cosmos and open a location on “the surface of the moon.”
Send your team’s mascot on an away game preview
Mascots are already the stuff of pure imagination, made to light up a crowd. Whether we're talking about a corporate mascot, that of a little league team, or a campaign for a big league brand’s social account, use Generate with AI to take your mascot to an away game preview to anywhere your imagination can dream up.
Begin by brushing out the background and try a prompt like “background of sunset-lit field of wildflowers” or “half-court view of professional ice hockey rink.” Then select Generate to create your social media-ready image.
Warm up your product shots for chilly weather
Working with product photography is easier than ever with Insert objects in Adobe Express. Create seasonal shots for your brand’s product campaigns; whether it's a can of soup surrounded by autumn leaves or a winter jacket amid the snowcapped alps, Generate with AI lets you tailor your images to match the season.
How about a coffee shop’s famous hot cocoa puffed up with spooky homemade marshmallows? Take it outside by brushing over the background and using the prompt “autumn leaves on the ground” to generate the perfect seasonal association.
Winterwear is cool, but winterwear in the Alps is cooler. Try the prompt “snowy alpine background” after brushing over the background to generate a lookbook-ready product shot.
A maxed-out mood board for a custom vibe
Cool couture requires adept accessorizing. Use Generate with AI to instantly whip up a product mood board that gives a luxury vibe without having to procure the pricey perfume. For example, take a sunglasses product shot, brush over the empty spaces, and cultivate a comprehensive and commercial-ready image by adding a “gold chain, perfume bottle, palm shadow” prompt, and then just click to generate.
Getting started with Generate with AI in Adobe Express
Reimagining the boundaries of “possible” is easy to do with Generate with AI in Adobe Express. Insert or replace objects in your own images and photos with near-instant high-quality results using simple text prompts.
- On the homepage of Adobe Express, select “Generate with AI.”
- Select “Insert objects” and upload an image from device. .
- In the prompt box, describe what you want to insert. AI.
- Adjust the Brush size slider to set your desired brush size.
- Use the brush to mark the area or object in the image you want to replace.
- Select “Insert” to generate the image. Choose to generate more, keep, or discard and try again.
- Download the image to your device or share it with your online audience.
If you want to keep tweaking your results, you can easily undo your edits and revert the image to its original state using the Restore image icon. You can also remove objects in an image in the same workflow when inserting or replacing objects in an image.
Create content with confidence using Adobe Express, knowing that Generate with AI is powered by Adobe Firefly, the family of creative generative AI models designed to be safe for commercial use.
The best way to learn is to start using Firefly and exploring the AI features. To learn from others, get inspiration, and expert tips, visit Discord or the Adobe Firefly Community forum.