Dream Bigger with Adobe Firefly.

Dream it, type it, see it with Firefly, our creative generative AI engine. Now in Photoshop (beta), Adobe Express, and on the web.

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Create easier. Stand out faster. Design with AI.

Your imagination is your only limit with AI-powered tools in Adobe Express. Use text-to-image and text effects tools to make extraordinary content that's all you.


From wildest dream to amazing image in seconds flat.

Only Adobe Photoshop (beta) has Generative Fill, a mind-blowing generative AI tool. Add, extend, and remove content from your images with simple text prompts. The way you create will never be the same.

And there’s so much more on the horizon.

And there’s so much more on the horizon.


Instant creative building blocks.

Imagine generating custom vectors, brushes, and textures from just a few words or even a sketch. We plan to build this into Firefly — plus the ability to edit what you create using the tools you already know and love.


Astounding video edits, simplified.

Change the mood, atmosphere, or even the weather. We’re exploring the potential of text-based video editing with Firefly so you can describe what look you want and instantly change the colors and settings to match.


Future-forward 3D.

In the future, we hope to enable Firefly to do amazing work with 3D, like turning simple 3D compositions into photorealistic images and quickly creating new styles and variations of 3D objects.


Distinctive content creation for everyone.

Get ready to create unique posters, banners, social posts, and more with a simple text prompt. With Firefly, the plan is to do this and more — like uploading a mood board to generate totally original, customizable content.


Future-forward 3D.

In the future, we hope to enable Firefly to do amazing work with 3D, like turning simple 3D compositions into photorealistic images and quickly creating new styles and variations of 3D objects.

Be part of the future of Firefly.

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Creators first.

Adobe is committed to developing creative generative AI responsibly, with creators at the center. Our mission is to give creators every advantage — not just creatively, but practically. As Firefly evolves, we will continue to work closely with the creative community to build technology that supports and improves the creative process.

Enhance the creative process.

The vision for Adobe Firefly is to help people expand upon their natural creativity. As an embedded model inside Adobe products, Firefly will offer generative AI tools made specifically for creative needs, use cases, and workflows.

Give creators practical advantages.

Once Firefly is out of its beta stage, creators will have the option to use content generated in Firefly commercially. As Firefly evolves, we expect to offer creators a choice of different Firefly models designed for different uses.

Set the standard for responsibility.

Through efforts like the Content Authenticity Initiative and Coalition for Content Provenance and Authenticity, we’re standing up for accountability, responsibility, and transparency in generative AI. We’re working toward a universal “Do Not Train” Content Credentials tag that will remain associated with a piece of content wherever it’s used, published, or stored.

What we’re working on.

We’re actively researching new ways generative AI can help creators express their ideas.


Simple brushstrokes, amazing results.

Typical image editing requires a certain level of skill, and even then, some amount of trial and error. Progressive controllable image synthesis explores how simple marks — like lines with a stylus — can pair with AI to produce the desired result in just a few brushstrokes.


Apply your unique style with AI.

In image generation, it can be challenging to achieve the precise visual aesthetic required for a project. With customizable diffusion, the creator can select which images inform the generative AI. This offers more creative control over individual images and a simpler way to apply creative choices across a body of work.


Natural-looking photo mixing.

Combining elements from two or more photos — also known as image compositing — is easy to do, but hard to get right. Creators can save time fixing color, shading, perspective, shadows, and more with generative image compositing. With help from AI, a process that used to take many steps is now simple and straightforward.

Questions? We have answers.

Firefly is the new family of creative generative AI models coming to Adobe products, focusing initially on image and text effect generation. Firefly will offer new ways to ideate, create, and communicate while significantly improving creative workflows. Firefly is the natural extension of the technology Adobe has produced over the past 40 years, driven by the belief that people should be empowered to bring their ideas into the world precisely as they imagine them.

Generative AI is a type of artificial intelligence that can translate ordinary words and other inputs into extraordinary results. While the conversation around this technology has centered on AI image and art generation, generative AI can do much more than generate static images from text prompts. With a few simple words and the right AI generator, anyone can create videos, documents, and digital experiences, as well as rich images and art. AI art generators can also be useful for producing “creative building blocks” like brushes, vectors, and textures that can add to or form the foundation of pieces of content.

AI generators like Firefly can enhance creativity by giving people new ways to imagine, experiment, and bring their ideas to life. Firefly is unique because Adobe intends it to be more than an AI text-to-image generator. As part of Creative Cloud, we plan for Firefly to supplement the creative tools Adobe creators know and love with text-based editing and generation of a variety of media, from still images to video to 3D, as well as “creative building blocks” like brushes, vectors, textures, and more. 

For Firefly, the future vision is for creators to be able to use everyday language and other inputs to quickly be able to test out design variations, remove distractions from photos, add elements to an illustration, change the mood of a video, add texture to 3D objects, create digital experiences, and more — then seamlessly customize and edit their content using a combination of Firefly and other Creative Cloud tools. 

As a type of generative AI technology, AI art generators work similarly to other types of artificial intelligence, which use a machine learning model and large datasets to be able to produce a specific type of result. With generative AI, anybody can use everyday language and other inputs to produce images, videos, documents, digital experiences, and more. Adobe Firefly will be built into Creative Cloud to give people the tools to both generate results quickly and customize them to fit their unique vision.

We are working on bringing Adobe Firefly to Creative Cloud apps. Firefly powered features can currently be found inside Photoshop (beta) and Adobe Express.

Download the Photoshop (beta) app to experiment with Generative Fill in Photoshop. The beta featuring Generative FIll is available to users with a Creative Cloud individual, teams, or enterprise license. Visit this page for information on how to try it today

Or explore the Firefly beta at firefly.adobe.com to try it out in the browser.

With the Content Authenticity Initiative (CAI), Adobe is setting the industry standard for responsible generative AI. With more than 900 members today, the CAI is leading the conversation around digital content attribution. The CAI offers free, publicly available open source tools and is working on a widely adopted technical standard in collaboration with leading technology organizations through the nonprofit Coalition for Content Provenance and Authenticity (C2PA).

Firefly will automatically attach a tag in the embedded Content Credentials to make AI-generated art and content easily distinguishable from work created without generative AI.

The current Firefly generative AI model is trained on a dataset of Adobe Stock, along with openly licensed work and public domain content where copyright has expired.  

As Firefly evolves, Adobe is exploring ways for creators to be able to train the machine learning model with their own assets so they can generate content that matches their unique style, branding, and design language without the influence of other creators’ content. Adobe will continue to listen to and work with the creative community to address future developments to the Firefly training models.

No. Copies of customer content will not be included in the Firefly models.

No. We do not train on any Creative Cloud subscribers’ personal content. For Adobe Stock contributors, the content is part of Firefly’s training dataset, in accordance with Stock Contributor license agreements.

We have developed and deployed generative AI at Adobe in accordance with our AI ethics principles of accountability, responsibility, and transparency. Read our blog post to learn more about our approach and commitment to developing generative AI in a way that respects our customers and aligns with our company values.

We are developing a compensation model for Adobe Stock contributors, and we’ll share the details of this model when Firefly exits beta. For more information, see the Adobe Stock FAQ.

As part of Adobe’s effort to address generative AI-related copyright infringement concerns, we are training our initial Firefly model on Adobe Stock images, openly licensed content, and public domain content where copyright has expired.

The Content Authenticity Initiative (CAI) is a group of creators, technologists, journalists, and activists leading the global effort to address digital misinformation and content authenticity. Launched by Adobe in 2019, the CAI focuses on building transparency around the origins, facts, and creators of digital content. The CAI works together with the supporting standards organization, the Coalition for Content Provenance and Authenticity (C2PA), to bring transparency to digital content through provenance technology. 

Through the CAI and supporting standards organization C2PA, Adobe is pushing for open industry standards and transparency around the origins, facts, and creators of digital content. As part of these initiatives, content created with Firefly will contain a Content Credentials tag that states it was created using generative AI.  

The CAI and C2PA are also working toward a universal “Do Not Train” Content Credentials tag that will remain associated with a piece of content wherever it’s used, published, or stored. Firefly creators will be able to apply this tag to their work to opt out of including specified pieces of content in generative AI training models. 

Adobe will continue to work in partnership with industry, government, and our creative community to develop and drive standards for transparent, responsible, and creator-first AI.

Sensei GenAI is Adobe's new generative AI service that will be integrated natively in Adobe Experience Cloud to power end-to-end marketing workflows, dramatically improving enterprise productivity and efficiency. Firefly is a separate family of creative generative AI models coming to Adobe products, with an initial focus on image and text effect generation. Learn more about our generative AI efforts.

Have a question that’s not answered here?

Reach out to Generative-AI@adobe.com

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