Frightfully good social media ideas for Halloween
Halloween only comes around once a year, so make the most of it and show a more playful and bewitching side to your brand. If they haven’t already, your social feeds will start to fill up with Halloween costume ideas, makeup tutorials, pumpkin carving, and more decor inspiration than you can shake a skeleton at — and it’s time for your brand to get involved, too. Check out these 10 horrifyingly good ideas for Halloween content that you can try now, complete with a range of spooktacular social media templates.
Halloween social media ideas that’ll make you scream (in a good way)
1. Spookify your branding
Nothing shows you’re getting in the spirit of things like changing your profile pictures and header imagery with a nod to Halloween. Don’t throw your branding out the window but have a little fun and create something that is still on-brand while leaning into the seasonal vibes. Add a skeleton to your logo, sprinkle in some cobwebs, change the colors to black and green, or just add a spider dangling from one of the letters — the possibilities are endless.
2. Carve your logo into a pumpkin
This is a classic move for a reason. Show off your company logo by having one of your more skilled designers carve it into a pumpkin. Then spotlight it on your social media channels. This never gets old.
3. Run a contest
Halloween is an amazing time for contests, such as for best pumpkin carving or best costume (or, if you’re an animal-related brand, a pet costume contest). Consider how you can host a competition that is Halloween appropriate while still on brand for your company and in-keeping with your product or services.
Further reading: 120 Halloween ideas for thrills, fright, and delight
4. Present a challenge
If a contest is too involved, try lower lift activities such as quizzes, riddles, and other fun challenges. Again, there should be a creative way to tie your challenge back to your business to make it relevant with your brand.
5. Start a debate
Engage with your audience by asking noncontroversial questions that trigger some lively debate. For example: what's the best Halloween candy? What’s the best horror movie? Who is the scariest villain?
6. Put a ghoulish spin on your products or services
Use social media to show off your seasonal efforts — whether you’re using Halloween-themed packaging, including plastic spiders with every order, or just making client calls in costume. Better yet, encourage your audience to post some user generated content that you can re-share on your channels.
7. Give seasonal pointers
Depending on the type of business you’re in, there could be easy opportunities to give some Halloween-related advice that simultaneously links back to your product or services. Depending on your industry you could share some Halloween recipes, show how to DIY decorations or costumes, offer a make-up tutorial, etc.
8. Create a Halloween playlist
Music is a great way to connect with your audience – and get them in the Halloween spirit. Put together a thrilling playlist with classic tunes for Halloweenfrom horror movie theme songs, or even just autumnal-appropriate songs to share with your audience.
9. Provide commentary on celebrity costumes
This one might depend on your type of business, but if you can tie a best-dressed celebrity costume list to your brand, it could be a social media goldmine. Social media audiences love to join the conversation around celebrity costumes. Pop culture lovers get especially excited to see all costumes rounded up into one video at the same time (it screams of viral potential). Get a few of your team members to share their opinions on 5-6 celebrity costumes. It’ll encourage all kinds of engagement from debate in the comments, and to shares and saves — and it’ll be super relevant for the season.
10. Tie your content to a well-loved horror movie
If you’re looking to launch a Halloween-themed campaign or promotion, connecting your brand to a classic thriller or specific character is a great way to set you off on the right foot. Give your target market something familiar and memorable to latch onto and spark curiosity around your business. A nail salon might like to reference Thing from The Addams Family in their content with a decorative manicure, for example.
