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The best time to post on LinkedIn

There’s an art to timing business content on LinkedIn for the most comments, likes, and shares

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Adobe Express

08/19/2025

Summary

If you're using LinkedIn to grow your brand, you've probably wondered: When is the best time to post? We surveyed business owners and marketers and analyzed search trends across the 100 most populous US cities to find out the days and times people are most likely to post and engage on LinkedIn. What we found can help you schedule smarter, reach wider, and maximize your content's performance.

Key takeaways

  • Late morning (between 9 a.m. and 12 p.m.) is the most popular time for business owners and marketers to post on LinkedIn.
  • Monday is their most popular day to post (70%), followed by Wednesday (62%) and Friday (60%).
  • Friday posts get the highest average likes (125), comments (36), and shares (19) for business owners and marketers.
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When professionals post on LinkedIn

Knowing when others post can help you time your own content. But it’s important to be realistic about how much volume you can create and manage.

infographic showing how often business owners and marketers post on LinkedIn

Nearly three-quarters of business owners and marketers (72%) said the time of day they post on LinkedIn directly impacts their posts' performance.

The most popular window for sharing social media posts on LinkedIn was late morning. Between 9 a.m. and 12 p.m. Monday stood out as the top day of the week to post, with 70% of respondents posting on this day. Wednesday followed with 62%, and Friday rounded out the top three with 60%.

This could make for a manageable every-other-weekday social media calendar posting strategy with just a two-day weekend gap.

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How post timing affects LinkedIn post engagement

When you post can influence visibility and change how (and if) your target audience interacts with your content. Although business owners and marketers preferred to post in the later morning hours, the engagement metrics painted a different picture.

infographic showing LinkedIn post engagement by day and time posted for business

Posts published early in the morning, between 6 a.m. and 9 a.m., saw the most likes on average (111). And posts shared during the late morning or late night hours received the fewest average likes each (95). However, these less-”liked" time slots (early morning and evening posts) racked up the most shares, averaging 18 shares per post. Friday posts delivered the highest overall engagement, receiving averages of 125 likes, 36 comments, and 19 shares each.

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Top cities searching for the best times to post on LinkedIn

People in certain cities paid more attention to timing than others. Search data reveals which US cities are most interested in strategically timing their LinkedIn posts.

infographic showing the top 10 cities searching for the best times to post on LInkedIn

Of the cities we analyzed, people in Atlanta, Washington D.C., and San Francisco searched the most per 100K residents for "best time to post on LinkedIn." This indicates that professionals in these areas are more actively seeking ways to boost their content's reach on the platform.

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Post with purpose

Timing your LinkedIn posts for maximum engagement potential can give you an edge. Most professionals favor late morning and early in the workweek, but the highest engagement often comes from early morning or end-of-week posts. Experiment with timing, track what works, and let your content do the talking — ideally right when people are there to see it and ready to engage with it.

Methodology

Adobe Express surveyed 607 business owners and marketers on June 12, 2025, using SurveyMonkey, to understand how they leverage LinkedIn for content sharing and engagement. Additionally, Google search volume data was analyzed for "best time to post on LinkedIn" per 100,000 residents across the 100 most populous US cities from the past two years.

Limitations: This study reflects self-reported behavior and intent, not exact platform performance. Search data captures interest but not actual LinkedIn posting habits or results.

Fair use statement

If you'd like to share insights from this article, you're welcome to do so for noncommercial purposes. Please include a link back to this page and credit Adobe Express as the source.

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