Social media is constantly evolving. People don’t just look at their feeds for entertainment or to find out what their friend ate for lunch anymore. Instead, people get all kinds of information from social media — such as facts about a business, customer service help, and more. And now more than ever, social media has become a hub for online shopping and ecommerce.
Creating a strategy around when to post on each of your channels is a social media best practice. So, when is the best time to post on social media? This post will guide you on the best days and times to post on Instagram, Facebook, X (Twitter), LinkedIn, Pinterest, TikTok, Snapchat, and YouTube.
You probably know there’s no such thing as a “one schedule fits all” approach to getting your post timing right. The most reliable learnings on the best days and times to post will come from your own analytics and by monitoring your social media engagement rates. The timing of a given post depends on the platform, your target audience, seasonality (like national and regional holidays), global events (like a pandemic), and above all — the quality of your content.
However, this report covers general best practices for better engagement and reach, sourced through a study by Sprout Social as well as other sources linked throughout.
