When is the best time to post on Twitter?
The best time to post on Twitter is when most of your followers are online. This is a no-brainer. But figuring out when your audience is most likely to retweet, comment, or share your posts, complicates the question—and turns it into a strategic discussion. This post looks at how you can strategically publish to Twitter to get the maximum from your content marketing efforts. Data used to compile this report sourced through this study by Sprout Social as well as other sources linked to throughout the post.
The best days times to post on Twitter.
- Wednesday 9am –3pm
- Tuesday, Thursday 9am -11am
The worst day to post on Twitter.
- Saturday is the worst day to post on Twitter.
Twitter is one of the first places people visit for news and updates. It’s also a key channel for customers to contact brands directly through tweets, mentions, and direct messages. Any business using Twitter should include a social media customer care strategy. Find out when your customer support team could be most needed on Twitter by analyzing your Twitter handle’s engagement rates.
The most popular and best time slot for posting on Twitter looks to be 7am - 9am on a Friday, while Wednesday at 9am is also a popular time, with engagement levels remaining strong throughout the day. Saturday, however, was the worst day to post on Twitter.
According to Hubspot, the best time to Tweet is from noon to 3pm or later at 5pm. This data coincides with the lunchtime catch-up, the afternoon slump, and the time people are on the commute home—all good times to check your Twitter feed.
QuickSprout advises posting from noon all the way to 6pm and recommends avoiding weekends altogether. Finally, Hootsuite research shows that the best time to post on Twitter is between 9am and 4pm on Monday and Thursday, particularly from 11am to 1pm.
How often should you post on Twitter?
- Your brand should tweet 3 times per day
Tweets come and go at the speed of light so you may be tempted to post as much as possible in order to grab your audience’s attention. Don’t give in to this urge.
Your brand should tweet about three times per day. If you have enough new, original content being produced as a part of your social content strategy. Global brands should post around the clock to ensure they connect with their audience in all time zones. There’s no point in posting bad content just to reach that three times per day frequency. Your audience will get tired of your bard content and your Twitter engagement levels will plummet.
Check out our full guide to the best times to post on social media. While you’re at it, try out the Content Scheduler today to schedule out your social posts at the ideal times and frequencies.