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Redeem nowThe biggest updates in social media | September 2025
A new TikTok deal, Facebook Dating, and other social media news.
Adobe Express
09/10/2025
Get the latest scoop on the top headlines in social media from the month of September.
Key Takeaways
- Facebook adds Challenges for fan pages, custom badges, and fan insights.
- Instagram will enable you to pin your own comments.
- Instagram updates notification ranking.
- X shares key insights into factors that dictate post reach.
- X adds option to pay to expand the reach of your posts.
- LinkedIn adds post send and save insights.
- LinkedIn launches new Career Hub and AI job interview simulations.
Summary
Meta
Meta updates Community Notes
Live now
Now, users can indicate whether they found a Community Note left on a post helpful or not using an upvote / downvote system. Additionally, users can request a Community Note on a post they come across. Meta is also going to roll out new notifications for when a post that a user interacted with receives a Community Note.
Meta announces new Reels and Threads ad options
Live now
Meta is expanding Reels trending ads to more advertisers, which means marketers can place their ads alongside popular Reels content. More ad options are being rolled out for Threads, including carousel ads and expanded image formats. Meta will also be letting brands that don’t have a Threads account to expand their Instagram or Facebook campaigns to Threads using their Facebook and Instagram posts as the basis for their Threads promotions. Finally, brands can now use value rules for awareness engagement objectives.
Facebook is removing Community Chats
Live soon
Facebook informed group admins that Community Chat won’t be around much longer. Intended to extend community discussions to Messenger, Community Chat was added in 2022, but it hasn’t resonated with group members, so the function will be eliminated.
Facebook adds Challenges for Fan Pages, Custom Badges, and fan insights
Live now
Creators with over 100k followers can issue prompts to their audience, inviting them to take part in challenges of their choosing. Additionally, new custom badges are also being launched to recognize top contributors within the communities of creators with more than a million followers. New insights also allow creators to see the data around the number of Top Fans they have on their page.
Meta begins to roll out Facebook Dating Assistant
Live soon
First launched in 2019, Facebook Dating, which includes a Facebook Dating Assistant, will be improved to help users find more relevant matches, based on specific interests and notes. Additionally, Meta is adding a “Meet Cute” feature which will connect you with a surprise match based on its matching algorithm.
Instagram updates notification ranking
Live soon
Instagram outlined a revised approach to in-app notifications intended to demote updates from the same person or profile to avoid sending repetitive notifications from specific users.
Instagram enables you to pin your own comments
Live now
You can now pin your own comments on your posts, which lets you expand on your caption or add additional info or links within the comment stream.
Instagram adds shareable performance data for creators
Live soon
Instagram iwill soon allow creators to access downloadable PDF summaries of their account stats that they can then easily share with third parties and prospective business partners.
X (Twitter)
X shares insights into key factors that dictate post reach
Live now
According to X, the core signals that it uses to rank the posts it shows in the For You feed are:
- The probability that the user replies to the Tweet, and that reply is then engaged with by the Tweet author
- The probability that the user replies to the Tweet
- The probability that the user opens the Tweet author profile and likes or replies to a Tweet
- The probability that the user will click into the conversation of this Tweet and reply or Like Tweet
- The probability that the user will click into the conversation of this Tweet and stay there for at least two minutes
- The likelihood that the user will Retweet the Tweet
- The likelihood that the user will favorite the Tweet
- The probability (for a video Tweet) that the user will watch at least half of the video
Read more about how X ranks content in the feed, where it gives an algorithmic boost, and where content might be penalized.
X adds option to pay for extra post reach in-stream
Live now
Users can now pay to boost their posts for extra reach with the pricing tiers as follows:
- 11k – 27k impressions - $50
- 23k – 54k impressions - $100
- 116k – 272k impressions - $500
- 225k to 543k impressions - $1,000
Further reading: What is X Premium and is it worth the price?
X is moving towards a customizable AI-powered algorithm
Live soon
According to Elon Musk, the X algorithm will be purely AI by November 2025, with the algorithm being open sourced every two weeks or so. By November or December, users will be able to adjust their feeds dynamically by asking Grok.
LinkedIn expands Company Page and Recruiter verification
Live now
Company Page verification (previously only available to a limited number of organizations and by request) will now be accessible to all companies with a Premium Company Page subscription. Additionally, LinkedIn now requires members who add or update recruiter-related titles such as Recruiter or Talent Acquisition Specialist to verify their workplace on their profile.
LinkedIn adds post send and save insights
Live now
A new analytics element shows users insights around how many times their post was bookmarked by other users as well as how many times your post was shared in a private message.
LinkedIn adds Duolingo scores on profiles
LinkedIn has partnered with Duolingo on a new integration that will enable LinkedIn members to display their Duolingo score on their LinkedIn profile. When users add an alternative language to their LinkedIn profile, they’ll now be able to display their Duolingo fluency score alongside.
LinkedIn adds AI job interview simulations
Live now
When applying for a new role, users can generate a mock interview with the questions posed based on the job description in the ad. This helps users prepare for questions that might come up as well as reduce anxiety around the interview process.
LinkedIn launches Company Intelligence API
Live now
LinkedIn’s Company Intelligence API provides data into which companies are engaging with your promotions and feeds this performance data directly into your CRM.
LinkedIn launches Career Hub
Live now
LinkedIn’s new LinkedIn Learning Career Hub helps to guide professionals through industry-relevant updates and skills, providing an easy way for companies and employees to maximize their learning based on industry trends and needs within the organization.
LinkedIn adds more ad automation options for SMBs
Live now
LinkedIn is making it easier for SMBs to create LinkedIn ad campaigns — including enhanced auto-targeting, AI-generated ad variants, and improved recommendations — to help users optimize their campaigns.
TikTok
TikTok adds more assistance tools for Shop creators
Live now
A range of new courses and guides will help you build your TikTok Shop presence. Now you can use the “Creator Pilot Program,” content policy quizzes, scores for your TikTok Shop guideline compliance, and a video pre-check tool to upload videos for review before they are posted publicly.
Further reading: How to make money on TikTok
TikTok highlights related trending topics
Live now
TikTok added new content insights into its analytics to help creators tap into relevant trends. You can now see search trends in the app for related topics, keywords for searches, related videos, and demographic insights.
TikTok launches updated travel ads
Live now
TikTok’s new Travel Ads give travel marketers a new option for their promotions with advanced target options, available as single video ads, catalog video ads, or carousel single video ads. Travel Ads also includes pop-up cards which will appear two seconds into the playback so users can tap through and book travel from the app.
Trump signs off TikTok deal
The White House announced that Trump signed a new executive order that approves the sale of TikTok to a U.S.-based consortium, which will be headed by Oracle.
