The biggest updates in social media | June 2025
Get up to speed on the latest social media headlines with our roundup of the most important industry news you need to know.
Key Takeaways
- New comment filters for Instagram creators with over 100k followers
- New teleprompter feature for Instagram’s Edits app
- You can now rearrange posts on your Instagram grid
- Share songs, add a background color and emoji to Instagram Notes
- XChat begins rolling out to all paying users of X
- LinkedIn adds video covers for Articles and Newsletters
- TikTok launches TikTok for Artists program
- TikTok adds Fan Clubs feature for live streaming
- TikTok adds Bulletin Boards for broadcast messaging
Summary
Meta
Meta adds additional parameter to guide AI-powered ads
Live soon
Meta is expanding its AI ad control options by adding new Value Optimization parameters. These parameters enable marketers to define their preferred campaign objective based on the value of different outcomes. It’s expanding its qualifiers to incremental and multi-touch attribution allowing advertisers to share additional information on the actions they prefer viewers to take and expanding the availability of Value Rules which enable advertisers to set up rules in Ads Manager that assign higher value to certain types of customers.
Meta launches Opportunity Score to all advertisers
Live soon
Opportunity Score provides a 0–100 point summary as to how well your campaign is set up to maximize performance, including immediate feedback on campaign set-up and simple updates that you can implement to improve performance. This feature is now being rolled out to all advertisers.
Meta launches AI video restyling tool in Edits and Meta AI app
Live now
A new Restyle option allows users to alter the context of their video clips using preset AI prompts. Users can change their outfit, location, style, and more.
Meta reveals new AI ad tools
Live soon
Meta is unveiling a heap of new AI ad tools including image-to-video generation, branding in AI-generated video clips, and business AIs to respond to customer queries. Additionally, Meta is testing new CTA stickers for Stories and Reels promotions, as well as virtual try-on elements using generative AI to showcase clothing on virtual models.
All video uploads on Facebook will soon be Reels
Live soon
Meta has announced that all videos on Facebook will now be classed as Reels and fed into the Reels feed in the app.
Further reading: Guide to Reels and how to use them
Facebook enables passkey access
Live soon
Meta has announced that passkeys will soon be available for Facebook on iOS and Android devices, with passkeys for Messenger soon to follow.
Instagram creators with over 100k followers will get more comment filters
Live soon
Instagram creators with over 100k followers are soon to be granted extra comment filtering tools, allowing them to filter by Top comments, Newest first, and Follower count.
Instagram announces latest updates for Edits app
Live now
Edits added more transitions including Zoom Ripples and Vertical Stretch bringing the total number of transitions to 35. Your video cuts will be more precise, with refined accuracy when you tap the edges of a clip in your tracking sequence. Finally, you can now apply volume changes to all of your clips at once.
Instagram adds in-app teleprompter feature for Edits
Live now
Instagram added a new in-app teleprompter feature in its Edits app so users can have an in-stream rolling display to present a script on-screen. Users are able to adjust the speed of the teleprompter and change the size of the text.
Instagram adds new prompts to showcase performance stats
Live now
Instagram has added Recaps which gives users a summary of their key performance stats — weekly and monthly. IG also added Celebrations, which appear when users reach a new milestone, such as follower growth thresholds.
Instagram adds ability to rearrange grid posts
Live now
Instagram made it possible to rearrange the order of the posts within your grid, allowing you to customize and control how your profile displays.
Instagram adds ability to share songs from Spotify to Notes
Live now
Users can now share songs from Spotify to appear in inbox Notes, encouraging music discovery and further engagement.
Instagram adds colored backgrounds and emojis to Notes
Live now
You can now customize your Notes by choosing a color background and adding an emoji.
X (Twitter)
XChat Messaging option to begin rolling out
Live soon
XChat, X’s new version of DMs, is gradually being rolled out to all paying X users. Features of XChat include full encryption by default, vanishing messaging, the ability to send file attachments, and audio and video calls (without a phone number).
X bans hashtags in promoted posts
Live soon
Elon Musk has announced that X intends to ban all hashtags from ads to improve the look and responsiveness of X’s promoted posts.
X will soon charge for ads based on the size of visuals
Live soon
Bigger ads are soon to cost more per placement on X to keep the X feed looking neat and clean.
LinkedIn adds more video ad options
Live soon
LinkedIn is launching First Impression Ads which are full-screen, vertical video ads for single-day campaigns that ensure your promotion is the first ad that a target member sees on a given day. Similarly, LinkedIn is also rolling out Reserved Ads which is another form of Sponsored Content ensuring that your Thought Leader Ads, Single Image Ads, and Document Ads are displayed in the first ad slot in the feed.
LinkedIn launches video creation integration for Adobe Express
Live now
A new integration with Adobe Express allows users to create video content in Adobe Express using templates and AI tools and then seamlessly export your creation directly to LinkedIn Campaign Manager.
Find out more: https://www.linkedin.com/business/marketing/blog/linkedin-ads/adobe-express-linkedin-b2b-ad-creation
Further reading: How to use video on LinkedIn
LinkedIn adds new Advanced AI-Assisted Search for recruiters
Live now
LinkedIn’s Advanced AI-Assisted Search allows recruiters to search for candidates using more conversational language, which AI is able to transform into structured search criteria to find the right candidate for the job.
LinkedIn adds video covers for Articles and Newsletters
Live soon
LinkedIn users will soon have the option to add a video as a header image for a LinkedIn Article or Newsletter with the new cover videos playable from the main feed.
Further reading: How to create and promote a LinkedIn newsletter
TikTok
TikTok rolls out more ways to control content recommendations
Live soon
TikTok is rolling out Manage Topics which allows users to tell TikTok directly which topics they are interested in seeing in the app by accessing a range of topics sliders. TikTok is also rolling out AI-powered Smart Keyword Filters which will help you limit content you don’t want to see in the app. The feature works by allowing you to enter keywords or hashtags relating to content you don’t want to see, and TikTok will filter this content and related content out of your feed.
TikTok shares upcoming ad updates
Live soon
TikTok has announced that it is launching a new Market Scope analytics offering so advertisers can examine key audience insights based on where they are in the buying cycle, as well as a new insights tool to separate your audience into Awareness, Consideration, and Conversion categories. The new ad offering, Brand Consideration Ads, will build off the data provided from Market Scope to easily convert this insight into targeted promotions. The TikTok One platform will also get improvements with TikTok launching “TikTok One Insight Spotlight” which provides data on what people are engaging with in the app and what your target audience is looking for. Additionally, a new “TikTok One Content Suite” will allow marketers to find and access user-generated videos mentioning their brand or product and convert them to video ads. TikTok has also added more agency partners to its “Partner Exchange” element within TikTok One while a new Search Center within the TikTok Ads Manager will help brands buying search ads in the app.
TikTok launches new TikTok for Artists platform
Live now
The platform provides daily updated analytics dashboards that artists can use to understand how the community is engaging with the artist and their music on the platform.
TikTok rolls out new badges to highlight seller performance
Live soon
TikTok has expanded its badge system to highlight reputable sellers. The badges that can be rewarded include Top Brand, Official Shop, Authorized Seller, Gold Star Seller, and Silver Star Seller.
TikTok launches new integration with Adobe Express
Live now
A new integration brings access to Symphony Image to Video directly within Adobe Express, enabling users to create TikTok-first content within the Adobe Express app on desktop.
TikTok launches new AI-powered video creation tools
Live now
Within TikTok Symphony (TikTok’s brand creation platform), TikTok launched text-to-video as well as image-to-video creation options. Additionally, TikTok is rolling out Symphony Showcase Products which will have TikTok’s AI avatars present your products in generated video clips.
Trump delays US TikTok ban for another 90 days
Trump has once again extended the TikTok sell-off deadline, allowing for a further 90 days to find a sale arrangement.
TikTok adds Fan Clubs feature to livestreaming
Live now
Fan Clubs (which is an updated version of TikTok’s Creator’s Team) gamify livestreams for the viewers by allowing them to join a creators’ Fan Club by sending a virtual gift during a stream. From here they will be given a list of tasks that they can complete to level up within the Fan Club.
TikTok adds Countdown Bidding for Livestream auctions
Live now
It is now simple to host live auctions in TikTok where live viewers can submit bids, visible to the audience and the seller. Available only for the collectible and pre-owned luxury categories, for now.
TikTok launches Bulletin Boards for broadcast messaging
Live soon
Some brand profiles have been given the ability to create Bulletin Boards, aka, TikTok’s own version of broadcast channels. Bulletin Boards are essentially one-to-many DM chats with profiles able to post updates, including text, image, and video content.