When is the best time to post on Facebook?
Wondering about the best time to post on Facebook to guarantee maximum engagement? Knowing the best time to post of Facebook can be a challenge. The social media giant has so much content, how can you break through the noise?
Facebook has around 2.89 billion monthly active users. Given this worldwide userbase, Facebook post get engagement around the clock. We know. This isn’t great information for someone trying to narrow down the best times to post on Facebook. The flip side of this reality, however, is that you can hardly go wrong when you post to Facebook—on any day, at any time.
The best days times to post on Facebook.
- Tuesday, Wednesday, and Friday 9am –1pm
The worst day to post on Facebook.
- Saturday is the worst day to post on Facebook.
In general, the best time to post on Facebook is between 1pm and 3pm on weekdays. The worst time to post on Facebook is between 8am and 8pm on a weekend.
How to use Facebook Insights to find the best time to post on Facebook
Your Facebook audience is what makes your page and posts unique. Facebook’s native Insight tool is great for helping you understand the best time to post. These insights help you work out who your audience is and where they live. The data also helps you understand the types of content you audience likes to see. Most importantly for the purpose of determining the right time to post on Facebook, your insights will tell you when your audience is most online. Knowing when your audience is most active tells you when to post:
You can also find the times of your most popular posts by clicking Posts then ‘All Posts Published’. This data identifies any trends around posting times. To use the Facebook Insights Tool, go to ‘Insights’, click on ‘Posts’, and check out the left-hand column menu.
How often should you post on Facebook?
It can be easy to go overboard and start to post lower-quality Facebook content to keep up with your social media posting schedule. Don’t sacrifice quality for quantity. If you do, you’ll quickly see your follower count drop.
If you have customers around the world, aim to post at the times when they’re most likely to engage. Determining this sweet spot will take a fair amount of digging through your Facebook Insights.
A study by Social Bakers conducted over a three month period found that most global brands posted to Facebook once a day. The study showed that posting once a week could make some of your audience disengage and unfollow. On the other hand, posting to Facebook more than once a day could annoy and ultimately alienate your audience.
Neil Patel suggests that the frequency of posting should be based on the size of your audience. The bigger audience, the more you can afford to post. If a company has fewer than 10,000 followers, keep it to one post a day. When your audience is smaller, your content ends up competing with itself if you post too frequently.
What should your posting schedule be for Facebook?
When you post to Facebook is much more important than how frequently you post. Be consistent. Plan your Facebook posts using Adobe Express Content Scheduler. This way, it’s much easier to use the same content—or similar content —across different platforms.
Speaking of those other platforms, see this post for the full rundown of the best times to post on other social media platforms including LinkedIn, Instagram, Twitter, and more.