5 Fun ways to brand yourself on Instagram stories + free templates to upgrade your design

Create a clean, pro look with highlight covers

Instagram Stories highlights allow you to save your best moments from Stories and present them in curated collections on your profile for as long as you like. Appearing in the prime real estate on your profile below your bio but above your grid, Highlights are a great tool for guiding viewers to exactly what you want them to see and telling your brand story in highly engaging, themed clusters. Quickly give your audience an idea of what your account is about by visually representing each of the themes you cover most.

Creating professional, clean highlight covers is easy in Adobe Express, especially when you leverage the icons available for free in the product. Start from the templates above to design your own, then add the image to your Instagram Stories, add to your highlights, and designate each as the cover.

Pro-tip: Use your brand colors, fonts, and watermark to go the extra professional mile.

Brand yourself with an about-me section

While regular introductions on your Instagram Stories and as a recurring feature on your feed can help orient new followers, another great tactic is using the Highlights section for an About Me feature. Remix the content with your own brand style, change up the text, and then use Instagram’s native text features to fill it in with engagement-boosting hashtags and location tags.

Pro-tip: If you have a lot of information to communicate such as the list above, consider having the design build on itself as the user taps through your Story. It will make for an easier reading experience and keep followers engaged and tapping. To do this, start by building the final design in Adobe Express and saving it to your camera roll. This will be your last share. Then use the duplicate button and remove one aspect of the design and save that image to your camera roll. Continue this process until you’ve broken your design into bite-sized pieces and post them in order to your Story.

Use this “This or That” template to create a fun game between you and your followers by editing the copy in each section. Then use Instagram’s native drawing abilities to make your selection. Encourage your audience to join in the fun by sharing a remixable copy of the design you create. In Adobe Express, tap “share” on your finished design and then “create remix copy.” This will generate a link to a copy of your design that your audience can edit with their own This or That options. If your account has the ability to add links to your Stories, you can use the swipe up feature to share the link. Encourage your followers to tag you in their own stories to boost engagement and conversation.

Similarly this template allows you to use Instagram’s native text edits, stickers, or gifs to complete the template.

Increase content velocity with a series

Want to showcase your travel photography? Launching a new product? Showcasing your cooking adventures? Create a visual theme for these endeavors to connect them all and save you time! Take the series below as an example, which uses the same layout and concept for each design, but the color changes to complement the photo and place. The result is a visually arresting experience your viewers will love to tap through and an easy way for you to share your photos in a cool way.