Set the scene with these text prompt examples for AI image generators

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Generation AI is here, and the distance between your own imagination and unique project-ready imagery is shorter than ever. AI image generators free up creatives, content makers, and marketers to push visual boundaries and explore game-changing ways generative AI streamlines marketing strategy and creative workflows.

Now that Adobe Firefly is a part of Adobe Express, a simple text prompt opens endless possibilities to create dazzling scenes, views, and imagined environments to use in marketing materials like posters, banners, social posts, and so much more. It’s your imagination in overdrive, and there’s no limit to the worlds you can create and what you can do with them.

However, creating incredible scenes straight from your imagination with AI image generators does require a little finesse. Writing text prompts for AI is the most critical step between your idea and your image — keep reading, and we’ll get to know the fundamentals of prompt structure, distinctive word choice, and savvy sentences with these helpful tips and background on Adobe Firefly’s generative AI models. After all that, we will run you through a few examples of text-to-image prompts and how these generative AI scenes came together.



What is an AI image generator?

Artificial intelligence uses a machine learning model, large datasets, and pattern recognition to be able to produce a specific type of result, such as personalized recommendations, voice recognition, language translations, and much more.

Beyond typical artificial intelligence, generative AI like Adobe Firefly can help you create something new and unique, including text graphics, images, and videos. With the ability to generate images based on simple text inputs, AI image generators revolutionize the creative process by providing a quick and efficient way to bring your visual ideas to life with countless applications.

Putting the intelligence in artificial intelligence

The practical applications are many and the results can be fantastical, but AI is neither magic nor science fiction. Referring to a class of machine learning algorithms, generative AI is designed to create new and original content like the scenic image examples later in this blog. The quality and diversity of the generated output depend on the quality and diversity of the training data, the architecture and parameters of the model, and the training process.

Mitigating harmful outputs starts with building and training on safe and inclusive datasets — Adobe’s AI Ethics framework is at the heart of all our generative AI tools. For example, Adobe’s first model in the Firefly family of creative generative AI models is trained on Adobe Stock images, openly licensed content, and public domain content where copyright has expired. Training on curated, diverse datasets inherently gives our model a competitive edge when it comes to producing commercially safe and ethical results.

Robust training data and a thoughtfully implemented ethical framework create a sound foundation for a generative AI that can produce the visual, creating dazzling output that — more than any mere graphic image mill — serves as a springboard for creative and marketing visions.

But enough about imagery and the visual benefits — the key to unlocking the power of AI image generators truly lies in a strong grasp of sentence structure.

How to write text prompts for an AI image generator

Crafting text prompts that yield desired visual outcomes requires careful consideration. To optimize your text prompts and maximize the creative potential of AI image generators, take time to carefully consider context and clarity when articulating your vision for the scene you’re trying to create. Utilizing structure effectively when writing text-to-image prompts for AI image generators can help improve the clarity and specificity of the images they create.

Begin with clear instruction

Starting with phrases like "Generate an image of..." or "Create a visual representation of..." guides the AI to understand the purpose of the prompt, setting context and objective.

Use a consistent format

Establishing a consistent format or template for your prompts ensures clarity and ease of understanding. For example, you can begin with a specific instruction or keyword followed by descriptive details. Present the details of your idea in a logical and organized manner by grouping related details together in a structured, natural flow. This allows the AI to process the prompt more effectively and reduces the chances of misinterpretation.

Consider step-by-step instructions

If your prompt requires a specific sequence or composition, consider providing step-by-step instructions. Break down the prompt into sequential stages or provide explicit instructions for the arrangement of elements. This helps guide the AI in generating the desired composition accurately.

Add context or constraints

You can include additional context or constraints to your image-to-text prompt, narrowing the AI image generator’s focus and ruling out undesired interpretations. You can specify the environment, lighting conditions, style, or mood that you want the AI image generator to consider. Providing these contextual details helps the AI generate more tailored and relevant images.

Iterate and refine

Just like any other creative process, iterate and refine your prompts based on the results you obtain. Experiment with different structures, formats, or variations of prompts to observe how they influence the generated images. Continuously refining and improving your prompt structure will enhance the AI's ability to generate desired visuals.

Edit your prompt and hone your image

Refining and iterating your text prompts can significantly impact the quality and relevance of the generated images. Analyze your critique of the first attempt, then fine-tune your prompts to maneuver through undesired output.

AI text-to-image prompt tops and examples

Writing for your AI image generator can feel complicated, but as you grow more comfortable with the principles of the practice, your prompt writing will feel more natural and intuitive.

Try and provide the most clear and specific description of the image as you can, and avoid ambiguity or vague language that may lead to unpredictable or undesired outputs. Specifying key details such as objects, colors, shape, composition, and relative and spatial positions help AI image generators contextualize and hone in on your text-to-image prompt.

Text-to-image prompts with clear, concise, specific language might look something like these examples:

"Generate an image of a castle perched on a moss-covered rock, surrounded by vibrant pink purple flowers in a lush forest valley."

This prompt includes specifics about the castle’s placement, the presence and color of the flowers, the composition of the sides and center of the scene, and the mossy forest setting.

"Create an image of a vintage red convertible driving along a winding coastal road at sunset, with the ocean waves crashing against rugged cliffs and seagulls soaring in the sky."

This prompt provides detailed elements such as the car's color, the scenic coastal road, SoCal atmosphere, the interaction of waves with cliffs, and the presence of birds. It guides the AI toward the perfect image of classic California Route 1 scene with just the cherry-red convertible for the drive.

"Generate an image of a futuristic city skyline with towering skyscrapers, bathed in a warm golden glow from the setting sun."

This prompt includes specific details about the cityscape's futuristic aesthetic, the warm sunset lighting, the composition of otherworldly towers, guiding the AI to create an immersive and visually captivating image.

"Create an image of a serene mountain lake nestled between snow-capped peaks, with a wooden cabin overlooking the tranquil water, and a rowboat moored at the shore."

This prompt provides details about the alpine landscape and its snowy peaks, the presence of a windless lake, the composition of a cabin near the lake, and the inclusion of a rowboat, telling the AI to generate a serene and picturesque mountain getaway.

Create incredible content with Adobe Express, powered by Firefly

Unlike other generative AI tools, Adobe Firefly is the most differentiated generative AI service available today, designed to generate images that are safe to use in commercial settings — free from copyrighted materials like popular characters and branded content.

Firefly is trained on hundreds of millions of professional-grade, licensed images in Adobe Stock — among the highest quality licensed images available to marketers and creatives — along with openly licensed and public domain content where a copyright has expired. Use simple text prompts in over 100 languages to make beautiful images, transform text, play with color, and so much more.

Enterprise businesses will be able to train Firefly with their own creative collateral and generate content in an organization or company’s own brand language. From there, just post to your social channels directly from Adobe Express —complete marketing synergy! It can take just minutes to bring your creative vision from idea to design to done, and your creative production workflow will never be the same.

And there is so much more on the horizon. We’re exploring generating custom vectors, brushes, and textures from text prompts, altering the weather in a video with a few words, or turning simple 3D designs into photorealistic images and quickly creating new styles and variations. We’re exploring these possibilities and more.

Unlock your imagination with Firefly, and experiment, imagine, and create an infinite range of images with Firefly, generative AI-powered content creation from Adobe.

Try Adobe Express today