Getting started with social media tools.

Making your mark on social media—and making sure it lasts—is a huge challenge. With millions of social media users, what can you do to ensure that your content stands out, reaches your target audience, and keeps them engaged?

Social media tools make your life easier. They’re great for planning and publishing social media posts, managing your social media presence, and keeping your performance in check.

For instance, social media tools for business can automate tasks. They can also help you calculate your ROI and learn what people think about your brand. Meanwhile, free social media management tools help you stay organized and maintain consistency in your posting schedule. They’re also great if you’re managing multiple accounts.

Whether you’re a brand or an individual user, the right social media tools can simplify your tasks and help you create content that matters to your audience. But how do you know which tools are right for you?

The thing is, there are tons of social media tools available online. Choosing the right tools involves some trial and error. In this case, take advantage of free trials. This gives you an idea of which tools are best suited for your business or personal needs.

You also have to factor in your needs and goals. For example, if you’re a solo content creator who already wears many hats, then you need a multifunctional tool that simplifies content management and creation. If you run multiple accounts, opt for a tool that lets you easily manage them without having to switch between profiles.

Each tool comes with a laundry list of features. This can be confusing, especially if you haven’t yet outlined your social media needs and goals. Creating a list of must-have features helps. Identify the key features you need based on your goals.

For example, if you want to be able to measure your post’s performance, then you’ll need a tool with powerful analytics capabilities. If you’re planning to expand your team, then a tool with team collaboration features can help.

If possible, narrow your list down to five must-have features, aka features you really can’t do without. Note that this number is flexible. You can scale up or down depending on your needs.

Once you have your features list, it’s time to compare all your options. Make a shortlist of your top five social media tools. Ask your team or your network for feedback, and try testing out each tool on your list. Make sure that these tools are compatible with the social media platforms you’re using, along with other apps or software in your tech stack.

Need more help on how to get the most out of your favorite social media tools? The next section covers essential tips and best practices to supercharge your social media marketing efforts.

Tips and best practices for using social media tools for business.

Want your social media tools to go the extra mile? Follow these tips and best practices to maximize your tools’ capabilities.

• Choose user-friendly tools. You might have the best social media tools, but if you can’t make full use of them, then it’s not going to be of much help. A good tool is easy to use and doesn’t have a steep learning curve. Adobe Express social media tools are beginner-friendly, so you can quickly and easily make amazing content in just a few clicks.

• Consider the metrics you want to measure. If you’re using analytics or social media management tools, focus on the metrics that align with your social media goals. Pick metrics based on aspects like audience engagement and user behavior.

• Leverage video content. Adobe Express makes it easy for you to make engaging videos. From on-brand TikTok videos to captivating Instagram ads, it’s now easier than ever to edit and personalize your footage. Once done, you can share a link with your team so you can co-edit in real time. In just a few clicks, you’ll have videos that are ready to download and share with your audience.

• Create comprehensive brand guidelines. Having clear brand guidelines helps you create a more consistent presence on social media. These will aid you in creating Instagram Stories, Pinterest pins, and Facebook Stories that align with your branding.

• Combine different social media tools. This allows you to take your social media marketing efforts to new heights. For example, by using analytics and content creation tools together, you’ll gain insights into what type of content works best or what the best times to post are.

The best social media design tools at your fingertips.

Adobe Express helps you make social media content that stands out. Get access to stunning Adobe Stock photos. Find the perfect font from over 20,000 high-quality Adobe Font options. Use the one-tap tools to quickly resize images, crop videos, and convert files. Add striking photo effects to make your social media content pop. Take advantage of generative AI tools to quickly and easily make unique designs.

Aside from powerful social media design tools, Adobe Express also has free social media management tools like its Content Scheduler. Automate how you publish your content. Create detailed content calendars.

Discover how Adobe Express transforms your social media marketing efforts with its beginner-friendly social media tools.

Frequently asked questions.