What are the benefits of generative AI for creatives?

New generative AI tools are rapidly changing how we work and create. Learn how you can use them to boost productivity and discover new possibilities while maintaining creative control.

Generative AI benefits at a glance.

  • Generative AI can make it easier to create.
  • Generative AI can help anyone try new ideas and work faster.
  • For best results, use ethical generative AI models and use them responsibly.

Generative AI 101.

Generative AI is a form of artificial intelligence that creates new content — like text, images, video, audio, and computer code — based on patterns it learns from existing data.


Though this technology has been around for decades in chatbots, with the development of neural networks, or large language models, the quality of AI-generated material has improved dramatically. With datasets composed of hundreds of millions of examples, these models can recognize patterns and make predictions that help them generate new text, images, and more.


Learn how generative AI works


Whether you’re a designer, marketer, developer, or simply someone who likes to make things, you can reap the benefits of generative AI and make it part of your artistic process. We’re just beginning to understand the impact of generative AI on creative work, and to see how this technology can enhance — not replace —creativity.

How generative AI can boost your creative work.

You don’t need any experience or formal training to start using generative AI, and once you get started, you’ll find generative AI offers these benefits.

Dog driving a pink convertible through the clouds

Prompt: Dog driving a pink convertible through the clouds

Break through blockers and creative ruts.

When you’re stuck, you can use generative AI to kickstart your creativity, explore new possibilities, or sketch out rough concepts. For example, you might start your brainstorm with help from generative AI — all it takes is a simple text prompt. It can be as quick and easy as describing an idea, such as “Dog driving a pink convertible through the clouds,” and clicking Generate.


From there, you might add a pal for the dog or turn the convertible into giant eagle. There’s no limit to what you can make, and that freedom might open up new possibilities.

Dog driving a pink convertible through the clouds

Work faster.

In addition to being a great tool for coming up with new ideas, generative AI can help you develop those ideas more quickly. With tools like Generative Fill in Photoshop and the Adobe Firefly web app, all you need to add new elements to an image is a simple text prompt.


For example, you can give that dog in the flying car a pair of sunglasses or a baseball cap. Maybe you’re creating a poster advertising a sale for a pet supply store. Once you’re happy with the image you’ve generated, you can add text about the sale in Adobe Photoshop or Adobe Express, and move on to the next project.

Fluffy dog surfing

Prompt: Fluffy dog surfing

Customize, riff, and iterate.

Generative AI can be a helpful collaborator. You can enter a text prompt from your wildest dreams — and then continue iterating, refining your prompt, and regenerating for more specific results. With the right AI generator, you can customize your image until it’s just right.


If you’re not sure what you want to create — maybe the pink convertible was too much — just start typing and check out the prompt suggestions. Or start with a general prompt, like “fluffy dog,” and then see what the generative AI produces. Then continue riffing or tinkering with your prompt as the ideas start to flow.


Generative AI can also help you explore color variations quickly. If you’re working with vector graphics but you’re not sure the color palette is right, you explore new color palettes instantly with Generative Recolor in Adobe Illustrator.

Things to consider when making generative AI artwork.

Though generative AI can help boost your creativity and productivity, there are a few factors to keep in mind before you get to work.


Not all AI art generators are created equally. An AI model is only as good as the data on which it is trained, so the size and quality of the dataset matter. Human bias is always a concern.


With Adobe Firefly, we’re constantly testing our models for safety and bias internally, and our AI features have feedback mechanisms so users can report any concerns and we can take steps to address them. You can read more about Adobe’s approach and commitment to developing AI responsibly.

pop, lime colored soda with bubbles

Prompt: pop, lime colored soda with bubbles

Get started with Adobe Firefly generative AI.

Start benefiting from generative AI with the Firefly web app. Dream up photos and illustrations from scratch with Text to Image, and try other Firefly features, like Text Effects and Generative Fill, to see how quickly and easily you can create something new.


And check out these Firefly features embedded in other Adobe Creative Cloud apps:


  •  Expand your images with Generative Expand in Adobe Photoshop.
  • Create a vector graphic with a text prompt in Adobe Illustrator.
  • Generate a template with a text prompt in Adobe Express.

With those and other features to come, your creative toolkit will just keep getting bigger, and doing your best creative work will keep getting easier and more fun.

Questions? We have answers.

Generative AI can help graphic designers do more, faster. Generating new artwork from simple text prompts can help designers visualize rough concepts or ideas. With generative AI, designers can add new objects or backgrounds to an image, expand the canvas, and quickly explore different color palettes.

Generative AI can help developers create new characters, environments, and text effects. It can also write new code, saving developers the time and effort of doing it manually. Developers also use generative AI to quickly test and debug code or identify potential security risks.

AI art generators can help marketers make creative assets for ad imagery and presentations. Text-generating AI can help marketing copywriters develop ad copy or product descriptions, and other generative AI models can help them analyze data so they can target different audiences more quickly and effectively.

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Dream Bigger with Adobe Firefly.

Imagine, experiment, and create with generative AI in the Firefly web app. New to Creative Cloud, now available for commercial use.

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