Adobe Firefly
AI Image style transfer: apply any look to your photos.
Upload a reference image, or pick one from the gallery, and let Generative Match handle the ai photo transfer, applying its colours, textures and mood to a new image while keeping your composition intact. Adjust the Style Strength slider to dial the style ai photo effect up or down, and get a result that matches your prompt every time.
What is image style transfer?
Image style transfer is a type of image to image AI that uses machine learning to apply the artistic style of one image to another. It is the technology behind an ai photo transfer, letting you change the mood, texture and colour palette of a photo while keeping its original composition. Firefly’s version of this, called Generative Match, lets you upload a reference image or choose one from the gallery to guide the result.
Powerful features of AI image style transfer.
With Adobe Firefly’s AI image style transfer, you can instantly blend different aesthetics to transform your work. The Generative Match feature lets you upload your own image to create results in your signature style or use a reference image to guide the new look.
Upload a style reference such as a watercolour painting, pencil sketch, textured landscape, or even another AI-generated image and Firefly will automatically apply that style to your new creation. You can also explore Firefly’s curated gallery of ready-made styles for quick inspiration.
Whether you want subtle enhancements or bold transformations, AI style transfer makes it simple to achieve your creative vision in seconds.
Transfer image styles for cohesive content.
Use AI image style transfer to apply a consistent visual style across all your creations. Upload a reference image and generate new assets that match its look and feel. This is ideal for illustrations, product concepts, logos, and social posts. Maintain visual harmony across articles, ads, and brand content with just one reference style.
Update image styles and visuals faster.
Quickly refresh your visuals without redesigning from scratch. With AI image style transfer, you can update colours, textures, or overall aesthetics in minutes. Apply a new reference image to give individual pieces or entire campaigns a unified, up-to-date look.
Stylise images with no experience needed.
You do not need to be a designer to create professional-looking content. Upload a style reference to instantly apply that look to your visuals, from product concepts and social graphics to marketing materials. Image style transfer makes staying on-brand simple and accessible for everyone.
Match styles across any project.
Apply colours, lighting, textures, and artistic styles from reference images to new creations to achieve consistent visuals.
Fashion and apparel
Clothing designs visualised with new fabrics, colour palettes, patterns, and textile treatments.
Photography
Portraits, landscapes, and lifestyle photos transformed with artistic looks, lighting styles, and visual effects.
E-commerce and retail
Product images adapted to match brand aesthetics, seasonal campaigns, and various catalogue styles.
Interior design
Architectural renders and room concepts reimagined with different materials, textures, and design styles.
How to stylise images with AI Generative Match.
Learn how to create more personalised, cohesive and on-brand visuals in less time with the AI image style transfer tool. By applying styles from a reference image, you can match your artwork to a specific look, whether it’s hand-drawn, realistic or completely abstract. With Generative Match in Firefly, it’s simple to change or update your creative direction without starting again.
Here’s how to apply a style transfer to your AI-generated images:
- Open Firefly to use the image style transfer feature.
Go to the Text to Image module in the Firefly web app. (If you’re not signed in, sign in to your Adobe account or create an account for free.) Hover over any image in the gallery and select View Samples. - Select a reference image to transfer styles from.
In the control panel to the right of the image results, make sure Firefly Image 2 model is selected. In that same panel, scroll down to the Match section. Click the Reference Gallery to scroll through the images until you find a style you want to apply.
To use your own image, drag and drop it into the control panel or click Upload Your Own Image and select it from the pop-up menu. (You must have the rights to any third-party images you upload.) - Click ‘Generate’ to apply style.
Click Generate to apply the reference style. Firefly will produce a stlylised image that blends your original idea with the visual look of your selected reference. - Refine generated image.
Use the Style Strength slider in the control panel to fine-tune how strongly the reference image influences your design using AI image style transfer. You can also adjust colour and tone, lighting and composition to further customise your results. For more detailed edits, click the Edit button in the top left of a stlylised image to open it in the Generative Fill workspace. - Save your work.
Click the heart in the top right to save the image to your Favourites or click the More Options button to download it as a PNG or save it your libraries.
Tips for achieving consistent image style transfers.
Create more cohesive creative assets, strengthen brand consistency and achieve more predictable results every time you use AI Generative Match.
Match similar image types.
Generative Match works best when your reference and target images share a similar structure. For example, apply a portrait style to another portrait or a landscape style to another landscape. Matching like-for-like images helps preserve details and prevent unwanted distortions.
Use strong style references.
Choose reference images with a clear and distinctive visual identity. Clear references help Generative Match produce more consistent results across multiple assets. Rather than a generic image, consider using a bold editorial fashion photo, vibrant product advertisement, or cinematic travel image for stronger style cues.
Refine unwanted results with prompts.
If the generated image introduces visual elements you don't want, use prompts to guide the outcome more precisely. For example, if you're aiming for a photorealistic image, specify details such as "realistic photography, natural lighting, detailed textures" to reinforce the desired style and improve consistency.
Content creators.
A weekly upload schedule leaves little room to design a new look for every thumbnail, post or set of graphics. Applying one reference image across a whole batch keeps every export in the same colours, tones and textures, so a channel or feed reads as one consistent brand rather than a dozen different experiments.
Entrepreneurs.
A product mockup, an ad and a website banner rarely look like they came from the same brand when they are pulled together at the last minute. Running each visual through the same style ai photo pass, using one reference image, keeps colours, textures and tone consistent across marketing without briefing a designer for every asset.
Aspiring artists.
Finding a personal style usually means hours of trial and error across different tools. Uploading a piece of art and testing it against a handful of reference images, from watercolour to sketch to 3D render, turns that search into a fast, low risk way to see what a style actually looks like before committing to it.
Photographers.
A client gallery sometimes calls for a specific mood, a film look or a colour grade that would normally mean hours in a separate editing tool. An ai photo transfer applies that look across a whole shoot in one pass, while keeping the original composition and photorealistic detail intact, so consistency does not come at the cost of editing time.
AI Image Style Transfer for Every Creator
For content creators
Give your visuals a consistent, polished look across all your platforms. AI Image Style Transfer helps you apply a signature aesthetic to thumbnails, posts, and graphics — perfect for creators on Instagram, YouTube, and X who want a recognisable visual identity.
For entrepreneurs
Build a strong, consistent brand presence. Use AI Image Style Transfer to apply your brand’s colours, textures, and tone to marketing visuals, social ads, and product mockups, keeping everything cohesive and professional.
For aspiring artists
Experiment freely with styles and techniques. Transform your artwork into watercolour, sketch, or 3D render styles with AI Image Style Transfer and discover new creative directions for your portfolio or personal projects.
For photographers
Transform your photos with new looks while keeping composition intact. AI Image Style Transfer lets you experiment with colour grading, artistic styles, or lighting effects without losing the realism of your original image.
Remix content from the community.
Discover Firefly prompts to remix and submit your own images to the gallery.
Discover even more AI features.
AI image generator AI video generator AI tattoo generator AI cartoon generator AI pixel generator AI portrait generator AI anime generator AI art generator