Last updated: March 6, 2017
Any questions regarding this Adobe Campaign Acceptable Use Policy (“AUP”) should be referred to If you are in receipt of a message sent through Adobe’s infrastructure that appears to violate this AUP, please forward the message to
Adobe may modify this policy from time to time to reflect changes to applicable laws or industry best practices by posting a new version of this document here. To be notified automatically via email when this AUP is updated, please send a subscription request to “Adobe” includes Adobe Inc. and Adobe Systems Software Ireland.


Our goal is to provide our Customers with the best possible experience in their use of Adobe Campaign products and services (the “Products and Services”). To ensure this, and to ensure that the Products and Services are used in an appropriate manner, all Users of the Products and Services are required to abide by this AUP, and use of the Products and Services will constitute acceptance of this AUP.
The AUP is designed to help protect Users and the broader Internet community from abusive or illegal activities, to protect the reputation of the Products and Services as well as that of all of its Users, as well as to ensure to the greatest degree possible delivery of messaging sent using Products and Services to intended recipients.
Failure by any User(s) to comply with the terms of this AUP will be deemed a material risk to the continued normal operation of the Products and Services.

Spam and Permission

The Products and Services may not be used in any way to distribute unsolicited email, which includes email sent to any of the following:
  • Email addresses collected without the consent of the intended recipient
  • Purchased, rented, co-registration, or third-party lists
  • Harvested or “scraped” email addresses
  • Appended email addresses
  • Any recipient who has not provided permission per the requirements enunciated in applicable law (e.g. CAN-SPAM, CASL, EC Directive)
The successful use and the efficacy of the Products and Services depend in largest part on the quality of our Users’ recipient lists. Therefore, Adobe requires that all recipients must have provided our Users with, at a minimum, single opt-in permission before the Products and Services can be used to attempt to send email to those recipients.
In single opt-in, the intended recipient must have shared their email address with the Customer with an expectation of receiving mail from that User relating to a specific purpose or content type. Users must not send other content or messaging that does not relate to the specific purpose for which single opt-in permission was granted.
Users of the Products and Services must provide opt-in information, including IP address, source, date and time permission was collected for any of User's recipients within 10 business days of a request from Adobe.
For further clarification, please see the Spamhaus definition of “spam” found here:

Email Best Practices and Prohibited Content

Email messages sent through Adobe Campaign must include each of the following:
  • A working unsubscribe link (except messages that are transactional in nature)
  • A domain in the ‘From’ address that is owned or controlled by the Customer
  • The physical or postal mailing address of the Customer
The working unsubscribe link must remain functional for no less than 60 days following the completion of the email being processed by the Products and Services. All unsubscribe or other opt-out requests must be honored as soon as is feasible but no later than 5 business days after receipt of the opt-out request. Recipients that have unsubscribed or opted out may not be re-added to a list of recipients unless the recipient subsequently opts-in again to receive messages from Customer.
For a complete treatment of email sender best practices, Users are referred to the Malware, Messaging and Mobile Anti-Abuse Working Group’s (M3AAWG’s) Senders’ Best Common Practices Document.
Any messages sent through the Products and Services may not include:
  • A subject line that is misleading or deceptive, including the use of “Re:,” “Fw:,” or other, similar attribute that has a specific use defined by Internet RFC
  • False or misleading information in the content or body of the message
  • Content that is offensive, obscene, objectionable, harassing, or encouraging violence, or that is in violation of copyright law
  • Material that is libelous, threatening or defamatory
  • Content that is illegal in either the users’ or recipients’ jurisdictions
  • Computer viruses or malware attachments, or that contains a link to malware or viruses
  • Any attempt to “phish” or “pharm” credentials from recipients
  • Recipient addresses for mailing lists, distribution lists or Usenet newsgroups
  • Invalid or forged headers
In addition, the following content types are expressly forbidden (“Prohibited Content”):
  • Pornography, sexually explicit content, adult entertainment, prostitution or escort services
  • Sales of firearms
  • Online gambling
  • Credit repair
  • Affiliate marketing or email list brokering
  • Pyramid schemes, multi-level channel or marketing opportunities
  • Promotion, offering, or proliferation of access to payday loans, payday advances, or short-term unsecured loans
  • Offering or promoting fraudulent goods, services, schemes or promotions including make-money-fast-schemes
  • Illegal drugs or narcotics, or paraphernalia associated therewith
  • Expressions of bigotry, discrimination, prejudice, racism, hatred or excessive profanity; or language that is abusive, obscene, lewd, lascivious or otherwise objectionable
In addition, the Products and Services may not be used to circumvent or interfere with the security of any host, network or account, including those of the Products and Services.
This is intended to be an illustrative, but not exhaustive, list of Prohibited Content.

AUP Enforcement

Adobe may review relevant data to determine whether or not a User is in compliance with this AUP. If the AUP is updated, Users have a 30-day grace period within which to comply with the updated terms of the AUP.