Flat is the new fabulous.
A logo that falls flat might actually be just what you need to give your brand a boost. A flat logo design is one that is two-dimensional, simple, and silhouette driven, often designed without highlights, shadows, or intricate details.
From Instagram to Spotify, Netflix, and Apple, your favorite brands have probably switched to a flat logo at some point in their recent history. And it’s easy to get why: Flat logos are uncluttered, modern, and simple to understand. Whether you need to update an established brand or just want to master the basic principles of flat design, pick up the tips you need to get started on your next flat logo.
Benefits of flat logo design.
Logos are all about communication with customers and brand recognition. “You need to communicate fast, and to do this your logo needs to be simple,” says designer George Bokhua. “The more information you have in the logo, the more time it takes to process, and communication becomes harder.” Enter flat logos. Take away dimensional depth, highlights, shadows, texture, and intricate details, and you’re left with a simpler shape that’s easy to understand in a split second and is thus ultimately more memorable.