In our work in immersive experiences, Adobe is applying our long-standing values, including our commitment to open standards, such as PDF, to facilitate the free flow of ideas; our mission to enable creativity for all and change the world through digital experiences; and our dedication to empower creative artists to prosper from their work.
Here’s how those values apply to immersive experiences:
We support open standards and platforms. We believe that immersive experiences work best for visitors, creators, and brands if experiences share a common set of open standards that let everyone know what to expect. We support and contribute to the development of leading standards for immersive experiences, including USD (Universal Scene Description), one of the leading 3D/immersive file formats for authoring, and glTF (Graphics Language Transmission Format), a standard file format for three-dimensional scenes and models. Creators and brands should be able to create and co-create an asset once and distribute it everywhere.
3D and immersive creativity should be accessible for all. Immersive experiences are poised to become a dominant form of interaction, and no one should be left out of the conversation. Adobe is committed to providing 3D and immersive creativity tools that allow anyone to express their point of view. We will also supply the tools that empower people to collaborate and co-create content for — and within — metaverses and other shared immersive experiences.
We’re committed to helping creators, communicators, solopreneurs, and businesses of all sizes leverage immersive experiences. At Adobe, our mission is to change the world through digital experiences, and we believe immersive technology will add rich new ways for individuals and businesses to interact. We’re committed to helping deliver and optimize those new experiences.
The provenance of virtual creations, including how the asset was created, should be clear to all. The market for virtual creations represents an important new way for artists to profit from their work and for consumers to support creators they admire. That marketplace will only thrive if there is confidence about the provenance of what’s being traded.