https://main--cc--adobecom.hlx.page/creativecloud/img/icons/designer.svg | Designerhttps://main--cc--adobecom.hlx.page/creativecloud/img/icons/painter.svg | Painterhttps://main--cc--adobecom.hlx.page/creativecloud/img/icons/sampler.svg | Sampler
Feb. 09, 2023, by Hugo Boss
Hugo Boss Designers Super-Charge 3D Fashion Design
Learn How Hugo Boss is deeply transforming their design workflow and product marketing thanks to the Substance 3D toolset.
Our scope for 2023 is for our design process to be 90% digital. Right now, we’re at 64%. To reach 90% digital, we need to do a lot of work, and that means that every designer needs to digitize their workflow. Substance 3D is helping us to be more digital and work faster. I do believe that Substance is going to be one of the big players, and one of the key reasons why we’re going to achieve this goal.
We’re trying to bring the power of Substance and especially the easier tools like Painter and Sampler into the designers’ workflow so that they’re able to create faster, better, and more accurately, which is eventually going to unlock their creativity.
Substance has also been a game changer in fabrics. Because we’re no longer attached to 100% physicality, we can create fabrics digitally. And that is a huge benefit for us because we’re also no longer attached to what we’re given by external companies or our vendors. We are now able to design fabrics from scratch in the design process, which is a real breakthrough.