Key elements of a winning business proposal.
A business proposal document should present your argument clearly and succinctly with convincing evidence. If you’re responding to an RFP, be sure you’ve read it closely and understand what’s expected of you. Whether your proposal is solicited or unsolicited, it should include the following:
Introduce yourself and your company. If you’re submitting an unsolicited business proposal, provide a quick summary of your experience and capabilities to show that you are a serious contender.
Every proposal needs a cover page. Include the date, your name, company name, and the business owner or decision maker’s name.
This introduction is like a value proposition. It summarizes the main points of the proposal and explains why your company is the one most capable of meeting the prospective client’s needs or solving their problem.
Table of contents
Make your proposal easy to navigate and keep your target audience in mind. The faster they can find what they’re looking for, the better.
The prospective client knows they have a problem, but by putting their pain points in your own words, you can show them that you understand it and know how to solve it.