Adobe Advertising Cloud
Where programmatic meets media. All media.
Adobe has the only independent ad platform that unifies and automates all media, screens, data and creativity at scale. So the days of siloed media are finally over.
Welcome to your marketing system of record. Adobe completes the acquisition of Workfront.
Products
Get it all with our demand-side platform.
Advertising shouldn't be hard. Manage all your digital media strategies to deliver better ads for every audience.
Get smarter search marketing management.
We bring the best data science to search. Use AI and data integrations to make search marketing about strategy instead of best guesses.
Bring creative management to life.
We believe content is as important as delivery. Streamline the creation of meaningful ad experiences that resonate with your audience.
How we're different
Independent
We are committed to providing a media buying platform you can trust. We’re not tied to any special interests that may lead us away from serving your needs. We don’t own media or make money from publishers. We don’t share or tie down your data. It works seamlessly on our platform and anywhere else you want to use it.
Unified, end-to-end ad stack
We're the only truly omnichannel DSP, supporting TV, video, display, native, audio, social and search campaigns in a single solution. So you can tap into all your channels for holistic planning, buying, managing and optimising — including premium and private deals — for better results and greater audience reach.
A foundation of connected data
Nobody knows the data like us. And we bring that expertise to bear on advertising. We connect otherwise disparate data sources for analysis and segmentation to help you truly understand your audiences. And then, we help you to act on those insights with unified, co-ordinated campaigns through all your media and marketing channels.
Personalisation at scale
Because advertising is often a customer's first interaction with your brand, it's important that you make those impressions count. We bring art and science together, giving you access to Adobe Sensei to scale bidding and optimisation strategies and Advertising Cloud Creative to let you create thoughtful, dynamic messaging and ad sequences based on audience data.
Transparency and brand safety
We believe advertisers deserve to know exactly where their money is going — it's that simple. We're the industry leader in brand safety and media quality. We don't hide beind a murky supply chain. Marketers deserve and should expect total accountability. Which is exactly what we're making happen.
