Brand Safety Tools

Keep control of your brand with our industry-leading tools to ensure your advertisements display in the best possible light. Page screening capabilities detect and mitigate faulty inventory, while pre-bid filtering detects and prevents fraud, brand violations and suboptimal viewability.


Protecting your brand in more ways than one.

Achieving optimal advertising performance means striking a balance between content, creative, customer-first experience delivery — and now, security. With threats coming from all corners, brand safety and fraud prevention have never been more important. But, at the same time, no one wants to sacrifice campaign performance.

With an aggressive approach to fraud and brand-safety protections, our industry-leading brand safety suite brings the pieces together. Every campaign is structured for optimal performance, while added safeguards detect fraudulent and suspicious inventory, ensuring you only pay for meaningful media placements.

See what makes it work.

Goal optimiser
Hone in on key KPIs by selecting various performance and branding optimisation goals directly from the UI. Goals include return on advertiser spend, cost per acquisition, cost per click and cost per viewable impression.

Quality and safety
The Advertising Cloud demand-side platform (DSP) detects and mitigates fraudulent and faulty inventory across display and video. By identifying ghost URLs, fake URLs and other suspicious activity, we ensure you only spend your budget on real inventory.

Machine learning
Performance optimisation from Adobe Advertising Cloud enables you to improve search campaigns. Explore this valuable feature that helps drive higher conversions.

Weighted objectives
Determine where you should spend your next dollar most effectively. Collect site data (through Adobe Analytics) and set optimisation goals based on the site-user behaviours that matter most. As more data is received, the optimiser learns how to make more intelligent bids.

Best-in-class integrations
Activate 3rd-party integrations for pre-bid filtering and viewability reporting for an additional layer of fraud prevention, verification and brand safety protection.

Learn more about brand safety tools in Adobe Advertising Cloud.

Keep an eye on image.

Read this article on our Adobe blog to discover how to keep your ads away from objectionable content and avoid a negative brand impact.

Read more

Access quality, in every sense of the word.

Go to our Help section to learn how our Non-human Traffic Credit Programme refunds you for suspicious impressions and helps you to avoid fraudulent placement.

Read more

See related features

Enterprise DSP tools

Dig deeper with more sophisticated data processing for greater insights. Raw activity logs provide rich campaign activity that go straight to your own database or data management platform. Our reporting API brings your performance metrics directly into advertisers’ native applications.

Premium inventory management

Automate private inventory management for guaranteed buys, as well as premium, on-demand inventory from more than 100 publishers and TV broadcasters, or from non-traditional programmatic offerings like audio, digital out of home (OOH), and social.

Cross-screen planner

Plan and buy advertising across screens and formats. Ingest existing TV and digital plans or a combination of data sets to determine the optimal inventory mix and budget allocations by channel, then accurately measure reach, frequency, and impact.

Let’s talk about what Adobe Advertising Cloud can do for your business.

Let’s talk about what Adobe Advertising Cloud can do for your business.