Why are web analytics important?
Web analytics are important because they detail the performance of a brand’s website. Only by knowing how people use your site – and across which devices – can their customer experience be improved.
Website analytics and customer experience
Today, customer experience (CX) is king. Companies identified as CX leaders cite managing the customer journey as a top priority – with personalisation a top three priority. Web analytics tools can give you the data insight you need. 84% of business leaders agree that digital analytics provide a strong foundation for customer experience initiatives.
"Maximising satisfaction with customer journeys has the potential not only to increase customer satisfaction by 20% but also to lift revenue by up to 15%"