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Adobe Resource Center

Enterprise-level marketing resources, tools, videos, webinars, and more. Discover content tailored to your business goals by product, industry, or type.

REPORT

This year's report explores how generative and agentic AI shape experiences, highlights gaps and offers insights to help brands keep pace.

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ARTICLE

Latest innovations in Adobe GenStudio for Performance Marketing.

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Re-live exclusive insights from industry top leaders.

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  • AAA Northeast doubles membership conversion rate.

    AAA Northeast personalises experiences at scale with Adobe Experience Cloud, achieving record growth—without additional marketing spend.

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  • Adobe Digital Economy Index: UK 2022 Spending Increased Compared to 2019

    The Adobe Digital Economy Index analysed billions of UK transactions and found consumers spent £110.6B online in 2022 in response to retail discounts.

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  • Virgin Atlantic makes personalised connections

    Personalised experiences help Virgin Atlantic become the most-loved travel company.

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Refine Your Results

2365 results

2365 results

2365 results

  • How to evaluate AI before you scale it.

    Learn four ways to assess AI solutions before they become part of your workflows, data systems and brand outcomes.

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  • Lumen scales on-brand content to drive a 44% brand lift

    Lumen Technologies efficiently scales high-quality, brand-aligned content using Adobe Express.

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  • How brands win with human and agent audiences.

    Human, agent and agent-to-agent marketing aren’t separate strategies. There are three modes of engagement every brand needs to navigate.

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  • Intuit reshapes marketing for humans and agents.

    Intuit explores new marketing craft for an AI audience.

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  • Deliver experiences that drive pipeline growth.

    Discover how Adobe’s two powerful tools work together to turn every B2B customer interaction into a confident buying decision.

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  • Embedding ethical AI across the enterprise.

    Discover how Adobe integrates responsible AI into business workflows with transparency, provenance, and trust at the core.

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  • The AI shopping gap — explained.

    Discover how AI agents can nurture customers throughout the purchase journey rather than being a passive interface.

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  • Brand visibility is the new competitive advantage.

    Content has two audiences now: people and AI agents. Here's why brand visibility is the new game and the infrastructure that wins it.

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  • Don’t let sequential product launches cost you.

    See how leading enterprises use tandem launches, digital twins and AI to reduce delays and unlock revenue growth.

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1 - 9 of 2365 results