Adobe Experience Manager Sites Features

Enterprise Headless CMS

Most headless systems stop at content availability: getting content to more places. Experience Manager Sites goes further: structured content built for both people who read it and the AI agents who parse it. Run headless, headful or hybrid, Experience Manager Sites provides the governance and context enterprises need to drive outcomes that matter—performance, personalisation and visibility across every surface.

Watch overview

Decoupled content management

Separate content from presentation for both headless and hybrid approaches. Experience Manager Sites gives developers framework freedom while giving marketers a governed system for structured content reuse, localisation and enterprise-scale multi-site delivery.

Content models. Organise and structure content for your site or app using existing content model templates or by creating your own.
Content Fragments. Design, create, publish and reuse content across delivery implementations, whether headless, headful or hybrid.
Content Fragments editor. Quickly create and edit content fragments across digital properties using a familiar form-based editor with bulk editing capabilities.
Experience Fragments. Group content and layouts to create channel-agnostic, reusable fragments that can be published to any screen, ensuring consistent messaging and design without building multiple creative assets.
Multi-site management. Quickly create and manage content variations across multiple sites by propagating source content structure to connected live copies. This allows for inheritance across organisations and global content structures.

The content fragment editor and mobile app updates.

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Visual editing

Edit and preview content in real time — regardless of the front-end framework or where the content is rendered — with what-you-see-is-what-you-get (WYSIWYG) editing in Universal Editor.

Visual editor. Visually edit images, copy, videos and more as they contextually appear on the page or within the page structure using nested components.
Agnostic framework. Use any front-end framework (React, Vue, Angular etc.) while easily authoring pages with intuitive drag-and-drop tools. Experience Manager Sites supports any rendering architecture — server, client or edge across local or remote domains.
Flexible editing. Edit any aspect of the experience, even those that require additional metadata or the application of different styles, such as columns, carousels, tabs, accordions and more.
UI customisation. Customise the Universal Editor by adding extensions, including features such as experimentation, task management and AI-generated content variations.

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Content delivery

Fast delivery is the baseline. Experience Manager Sites APIs make structured content quick to retrieve and render, so experiences load fast for people and stay readable for AI.

GraphQL. Quickly deliver reusable, structured content to other applications in JSON format.
Content Services. Build pages with reusable templates and components and expose them via Content Services APIs as Representational State Transfer (REST) endpoints, providing each page with its URL.
Persisted queries. Reduce query execution using HTTP caches or the Experience Manager Sites content delivery network. Client applications can request persisted queries with GET requests for fast edge-enabled execution.
Web-optimised image delivery. Deliver images from your digital asset manager in WebP format via GraphQL for faster page load times and a 25% reduction in download size on average.

Code snippet optimising web delivery for a medical web experience.

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Variations of a coffee ads and auto-targeting increasing conversions.

Experience optimisation

Go beyond content management to deliver high-performing experiences.

Built for AI discovery. Deliver semantic HTML server-side, structured content via API and a governed source of truth, to improve how AI describes, cites and recommends your brand.
Personalisation. Optimise customer experiences by publishing structured content to personalisation tools like Adobe Target, Adobe Journey Optimizer, or third-party tools for advanced A/B testing and omnichannel personalisation.
Build once, reuse everywhere. Create structured, reusable content once using Content Fragments and deliver it via GraphQL and APIs to any app or front end. This allows teams to create fast, consistent experiences without channel-specific rebuilds as they grow and scale content.

A composable CMS that doesn’t leave marketers waiting on developers.

Compose experiences from reusable content fragments, blocks and APIs — with the visual authoring, governance and performance that pure-play composable and headless tools lack. Get composable flexibility and marketer self-service on one connected platform.

What is a headless CMS?

A headless CMS separates content creation from presentation, storing content as structured data delivered via API to any channel — web, app, kiosk or AI assistant. Adobe's enterprise headless CMS adds visual authoring, governance and edge delivery on top.