SWOT analysis presentation examples and template ideas.

SWOT analysis presentations are an efficient way of summarising a business’s best and worst qualities to provide an opportunity to explore them in greater detail. If you’re unfamiliar with SWOT, it’s an acronym for Strengths, Weaknesses, Opportunities and Threats.

As a common way of assessing the performance of a business, this type of analysis can be used in a variety of scenarios. A SWOT analysis model typically involves four squares, with each square focused on one of the core components.

Once you’ve carried out your SWOT analysis, you’ll want to share your findings. Using a SWOT analysis template in a PowerPoint presentation is often the easiest way to do this. Keep reading as we explore different SWOT analysis examples and ideas to bring your presentation to life.

What is a SWOT analysis presentation?

A presentation on your SWOT analysis will explore the core findings of the SWOT process. It should focus on:

• Your strengths and how you can make the most of them
• Your weaknesses and how you can improve them
• Your opportunities and how you can take advantages of them
• Your threats and how to navigate them.

How you present this information is up to you. You can choose from formats such as slideshows, online webinars or in-person discussions. Your presentation should help you make business decisions, so data and insights should be clearly presented.

The SWOT format can also highlight any deviations from the current business plan too, so it can be a crucial part of strategic planning. You might be required to create a SWOT analysis presentation as part of a project, for senior leadership or investors.so it can be a crucial part of strategic planning. You might be required to create a SWOT analysis presentation as part of a project, for senior leadership or investors.

What to include in a presentation on a SWOT analysis.

Depending on the level of analysis needed, you might be able to fit everything onto one slide, or you can spread it out across a whole deck. Regardless of how much detail you put into your presentation there are five key features that are necessary for any SWOT analysis presentation.

• Strengths. These are the things that your business does well. Think about your USPs, the advantages you have over other businesses and things you can leverage to succeed.
• Weaknesses. These are the things you aren’t good at. Think about gaps in your team, outdated processes, a lack of funds, or other limitations that might be holding you back.
• Opportunities. Opportunities are things that could improve your business. Things like new technology or software, opportunities for strategic partnerships and emerging market trends.
• Threats. Threats are existing pressures that can impact your business. This might be a potential crisis, or external factors.
• A final overview of internal and external factors. SWOT analysis is typically broken down into internal and external factors. Strengths and weaknesses are internal, whereas opportunities and threats are considered external. Provide a final summary of these and how they’ll influence your business.

3 simple SWOT analysis examples to present your strengths and weaknesses.

The results of a SWOT analysis are typically displayed in four boxes, or a quadrant. This premise lends itself to simple SWOT analysis presentations. You can use a barebones approach to make the content easier to read, whether that’s for accessibility or to reduce complications.

If you’re not including images or colour, then it’s best to pick a font that’s easy to read. Trial different versions and consider your audience. Will this be presented in a large room? Will people at the back be able to read it? Or will it be online, and if so, is it easy to read on a screen? Tackling these issues will ensure that your message reaches everyone it needs to.

4 colourful SWOT analysis template ideas for PowerPoint.

SWOT analyses, when broken down into their four components, are typically given a colour to make them easier to distinguish. When you’re building your SWOT analysis presentation, consider giving a colour to each quadrant. Then, if you go into more detail, you can apply the colour as a theme, so it’s easy for your audience to track which part of the SWOT category you’re talking about.

When choosing your colours, be sure to pick shades that are distinct from each other and don’t affect the readability of the text. This might be especially important if you’re printing your presentation slides and choose to print in black and white.

4 professional SWOT analysis presentation slides.

If you’re presenting to senior leadership, are in a pitch meeting to investors, or are trying to attract investment opportunities, you may need a more professional approach to your SWOT analysis presentation slides.

Aside from the basics, such as correct spelling and grammar, your professional SWOT analysis presentation slides should look sleek and thoughtfully designed. This means using corporate friendly tones that encourage serious discussion.

Make the most of branded elements too, such as official business colour schemes, brand logos and approved fonts, to retain a sense of consistency. You can do this in seconds with the One-Click, Apply Brand tool on Adobe Express.

6 animated SWOT analysis templates for your next presentation.

Working on a SWOT analysis as part of a university project, case study or creative client brief? You can bring your infographics to life – quite literally – with an animated template.

With Adobe Express, it’s never been easier to create animations. You can pick a character, use your own audio and customise the results to make your presentation truly stand out. Check out some of the templates below to combine your SWOT analysis research with fun animations for a creative approach to brand assessment.

How to present your SWOT analysis.

How you choose to present your SWOT analysis will depend on what you’re analysing and who you’re presenting to. Regardless of what you’re presenting there are ways to showcase your data that are more impactful than others. We’ve put some tips together so that your findings get the recognition they deserve.

Introduce the model.

While it’s a common term in business, SWOT isn’t universal. So, begin with an introduction that explains to your readers what you’re about to show them. Explain how you came to the conclusions you did and why you decided to use a SWOT analysis to present your findings.

Break down the acronym.

Even if your audience recognise the term SWOT and know the process, they might not be familiar with the individual components of the acronym. Break down SWOT into its four parts and explain what each one means and how it applies to your business.

Don’t say any more than you need to.

Keep things as brief as they need to be. This is good presentation advice in general, but your audience are there for one thing only.

Use infographics.

Infographics and images can show data better than words ever could. It certainly helps when trying to visualise large numbers and statistics. You can create infographics with ease with Adobe Express.

Provide solutions.

A large part of SWOT analysis is finding things you don’t do well, your weaknesses and threats. When you come to discuss these, try and provide solutions as well as problems. This might mean drafting strategies and measures.

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Good to know.

When should you include a SWOT analysis in a presentation?

If you’ve been asked to provide a review of your business or evaluate something, then a SWOT analysis can form a useful basis. The beauty of a SWOT analysis is that it can be applied to a wide range of subjects and succinctly sum things up.

What parts of a SWOT analysis should you focus on in a presentation?

In any SWOT analysis there are four key components:

• Strengths
• Weaknesses
• Opportunities
• Threats

Focus on all four and the factors that fall into these categories. If necessary, you can go into greater detail to provide further context.

Can you use a SWOT analysis template for PowerPoint?

You can build a SWOT analysis using Adobe Express for free. Quicker and more efficient than building from scratch, Adobe Express provides hundreds of SWOT templates that make sharing your findings easy. Alternatively, you can build an infographic and add that to your presentation.

Is Adobe Express free?

Yes, our free plan offers many core features including thousands of templates, photo editing and effects, animation, and 2GB of storage. See our  pricing page for details and to compare plans.