You want to visit a barbershop or beauty salon website, eager to see how much they charge, but there’s no price list in sight. The likelihood of any successful business lacking a price list is minimal, which speaks to their importance in your marketing position.

Whether you own a dentist, spa or hair salon, a price list is a primary sales tool for any small UK business. This guide will cover how to make a price list and tailor them to your industry, as well as offer price list templates to effectively attract new customers.

Design diverse pricing options from a range of examples and templates on Adobe Express today.

What is a price list?

A price list is a list of prices provided by businesses for their products or services. Some businesses use a standard price list or charge a flat rate, where the price remains the same for every client or customer. These types of businesses include:

• Salons
• Spas
• Barbers
• Retailers
• Photographers
• Pubs and restaurants.

However, other businesses may provide tailored prices for specific products or services and may charge by the hour – usually with an estimate or a quotation. Such businesses include:

• Graphic designers
• Personal trainers
• Painters and decorators
• Mechanics.

Price lists usually present product or service information including pricing, quantities, measurements and other details related to the sale. Unlike product catalogues, price lists don’t have any brand awareness or promotion aims. Instead, they’re functional to sales.

Free price list template ideas from Adobe Express.

How to create a price list for your small business.

Creating a price list is essential in any business. The process might sound simple in theory, but it involves a lot of thorough research and planning. You’ll need to do your homework and have a clear understanding of pricing structure, keeping in mind your customers, associated costs and competitors.

Here are some tips on how to make a price list.

1. Work out which items or services are needed on your price list.

Whatever your industry, every item or service has a price. Study your inventory and note down everything that you sell in list form. If you sell various products, or provide services across regions, create multiple lists to reflect this. These lists will inform your prices, so make sure they’re comprehensive.

2. Research average costs for your area and industry.

Pricing research is crucial to determine average costs and can be done in several ways. A good place to start is checking sales websites to see what other businesses charge for similar products and services. Similarly, checking competitor costs can help you gauge the appropriate price for your industry.

3. Set your standardised or tailored prices.

With your inventory and pricing research sorted, you’ll need to set a standard or tailored price list depending on your business. For example, a hair salon price list will have fixed prices for every customer, whereas a painter price list will include estimated prices based on the size of a house, paint colours and more.

4. Format your price list accordingly.

Use some creative flair to put your price list together. Price lists templates can be a great starting point, but don’t forget to add your own logo, brand colours and fonts.

As a rule, arrange your item or services in alphabetical order to make them easy for your customers and clients to find. Use spacing to include any other important information related to the product or service.

5. Share your price list with customers.

Once you have developed your price list, it’s time to share it on social media and your business website – either on a dedicated web page or via a download link. Even better if it’s available via print or email.

Customers will appreciate being able to consult it if they’re interested. If you own a physical store, you can display the price list in the window too.

6. Monitor metrics and adjust prices where necessary.

Prices are subject to change, as is your price list. It’s important keep track of trends to ensure that your price list makes sense. That means monitoring sales data, feedback and customer queries.

Assess which products and services are most popular and adjust pricing accordingly. Regular reviews can help to optimise your pricing strategy.

6 hair salon price list ideas for hairdressers and barbers.

A barbers or hair salon price list should be as aesthetically pleasing as the service itself. On your salon flyer, organise services by category, such as treatments, colours and cuts, with clear bold headings and fonts consistent with your branding.

Clients love to see the finished product, so incorporate high-quality images of hairstyles or your salon’s interior.

6 nail, spa and beauty salon price list examples.

Beauty services do well with equally beautiful salon price lists. Arrange your pricing in alphabetical order and incorporate vibrant colours, elegant fonts and a cohesive colour palette that reflects your brand.

High-quality images of nails, facials and massage treatments can speak to your expertise. You can even incorporate the same designs on your salon business card.

6 editable cleaning and repair shop price lists.

Cleaning or repair shop price lists should have a clean and modern layout that defines your brand. Categorise your services in alphabetical order and include bold headings and a professional font that reflects your reliability.

Before-and-after images on car wash posters or repair shop pricing flyers can showcase results, set expectations based on different pricing tiers, and enhance customer trust.

6 photography, florals and design price lists.

From photography flyers to floristry websites, structure your price list by service type with elegant fonts and a soft colour scheme that embodies your brand.

Incorporate bright, vivid images of flowers or photography packages for aesthetic appeal throughout the layout that will captivate clients.

Using Adobe Express to create a price list.

Adobe Express lets you easily design a price list for small business owners. Open Adobe Express in your web browser and create a new project. The template library provides numerous designs, and the Generative AI function lets you write a prompt that creates a template based on your description.

Depending on whether you want to design a price list for a salon business card or photography flyer, it’s easy to create your design. Choose different fonts, add effects and colours or edit graphics and photos. When you’re happy with your design, you can download and print it out, or have it printed in a print shop.

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Good to know.

What is included in a price list?

A standard price list normally includes product information such as pricing, measurements, quantities and other details related to the product or service. See our price list templates to create your own.

How should you structure a price list?

Structure your price list with clear categories of services or products, ideally in alphabetical order. Use bold headings for each category and list individual items with descriptions and prices. Make sure formatting is consistent for easy readability and a professional appearance.

Is Adobe Express free?

Yes, our free plan offers many core features including thousands of templates, photo editing and effects, animation, and 2GB of storage. See our  pricing page for details and to compare plans.