How to use symbols with Adobe Express.
Symbols and their meanings can be very powerful when used well. They can help you to create connections between your company or personal endeavour, and your audience. Using symbols to demonstrate your personality, and really stand out from the crowd, is often a winning strategy.
Discover our top tips on how to use symbols in posters, invites, logos and more with Adobe Express.
Use a symbol that reflects your brand values in your logo.
Choose a symbol that best represents what YOU stand for. Consider your main brand message, and how to portray this in a simple but effective way. A tree, for example, could be a great choice for a brand new, family-run eco business. Remember that sometimes less is more – a picture says a thousand words after all! Once you decide on your symbol, craft it into your brand logo, and make sure it takes pride of place.
Be mindful of different meanings around the world.
It’s important to think carefully about the symbol you use, and be mindful of its meaning in various cultures across the globe. Being careful to avoid inappropriate appropriation, and ensuring that you respect other cultures, should be key in every decision. Also, please do be aware that certain historic symbols have even been co-opted by hate organisations, so it is always important to check before using an icon that it does not have an unwanted or harmful association.
Stay consistent.
Avoid conflicting symbols and meanings. It’s always best instead to choose one main symbol, and stick to it, to avoid overcomplicating your design. Ensure consistency across all your marketing materials – this will make for bolder, more striking flyers and posters.
Tell a story.
Remember, symbols can help capture the essence of your brand. You may decide to use a heart in your logo to demonstrate kindness and compassion, or romance and love. Use this symbol in conjunction with appropriate wording, imagery and colours to communicate your brand story throughout your social media presence and marketing materials.
Be mindful of versatility.
When using symbols to convey meanings in your brand messaging, consider how this will look on different mediums, both on and offline. Choosing an icon and style that’ll look as effective on screen in a social media post as on your product packaging, will create a much more coherent brand.
Try Adobe Express for free now