Explore solutions. Find inspiration. Connect with peers.

Thursday, 18th May 2017
08:45 AM to 02:00 PM
Prague, Czech Republic

Adobe Digital Marketing Event
In 2017 the key to competitive advantage is the level of customer experience an organization can offer.* To deliver truly successful customer experiences, the ability to access and control data is crucial. This is confirmed by an impressive 73% of survey respondents. The catch is that data capabilities aren’t developing fast enough. 46% of respondents find data difficult to grasp. And another 41% admit that using data to create powerful, personalised, real-time experiences exceeds their know-how, or they simply do not have the tools.
 
Adobe can help! Join us in Prague, Czech Republic, on 18th May 2017, to learn how Adobe Marketing Cloud allows you to unleash the full potential of your data to create the most engaging and momentous experiences for your target audiences.


*Source: 2017 Digital Trends report by Econsultancy and Adobe



Three Reasons to Attend

 
  • Gain inspiration from other companies that have already successfully transformed their customer experience.
  • Become acquainted with the tools required to deliver the right experiences to the right people.
  • Get to know your peers and expand your network.



Agenda



 

Thursday, 18th May 2017 – 08:45 am – 02:00 pm

08:45

Registration

09:00

Welcome (In English)
Ivana B. Lachner, Marketing Manager, Switzerland, Austria & Eastern Europe, Adobe

09:05

It's all about experience... (In English)
Truly understanding customer experience helps companies improve their bottom line.
Ivana B. Lachner, Marketing Manager, Switzerland, Austria & Eastern Europe, Adobe

09:15

The Vision in the Clouds (In Czech)
From Creative Cloud to Experience Cloud – allowing you to create amazing content and speed up your business with digital workflows.
Michal Metlička, Manager - Solution Consultant, Adobe

09:30

What is the Experience Cloud about? (In Czech)
To keep customers engaged, leading brands are now reimagining their experiences to drive brand loyalty and growth. Adobe Experience Cloud is your one-stop shop for everything your business needs to deliver these astounding experiences.
Robert Czeldijew, Account Executive, Adobe

 

Coffee Break

10:05

Adobe's Experience Cloud in Action (In English)
See how our Analytics Cloud helps you to analyze customer data and discover valuable audiences. Experience how our Advertising Cloud makes it simple to reach these audiences with consistent and relevant advertising across channels and screens. And learn how our Marketing Cloud lets you create, manage and deliver appealing content – for a meaningful customer experience based on data.
Ondřej Florian & Sandro Looser, Senior Solution Consultants, Adobe

Coffee break

11:20

The Story of Czech Publisher Exchange (In Czech)
Hear the tale of the largest provider of premium advertising space within the Czech RTB ecosystem and his organization’s success. Don’t miss the opportunity of learning from this remarkable personality, a powerful player in the world of Czech Marketing.
Matěj Novák, Managing Director, Czech Publisher Exchange

11:50

How to measure a bank? (In Czech)
Learn how the field of digital analytics can contribute to a bank’s prosperous future.
Tomáš Rauch, Analytics Application Manager, ČSOB
Lukáš Čech, Digital Analytics Heavy Lifter, Etnetera Activate

12:20

Take aways? (In English)
Ivana B. Lachner, Marketing Manager, Switzerland, Austria & Eastern Europe, Adobe

12:30

Networking Lunch

When?


Thursday,
18th May 2017
08:45 AM – 2:00 PM

 


Where?


andel's by Vienna House Prague
Stroupeznickeho 21
15000 Prague
Czech Republic

 


Contact:


Ivana B. Lachner
Marketing Manager, Switzerland, Austria & Eastern Europe



Who should attend?


Marketing and IT decision makers as well as digital strategists at medium and large B2B and B2C organizations


Register Now to save your spot!