Explore solutions. Find inspiration. Connect with peers.

Thursday, 18th May 2017
08:45 AM to 02:00 PM
Prague, Czech Republic

Adobe Digital Marketing Event
Customer experience is regarded as the primary way for organisations to differentiate themselves from competitors in 2017.* In order to deliver successful customer experiences, you need to have access to and control over data, which an impressive 73% of survey respondents agree to. The catch is that data capabilities aren’t developing fast enough. 46% of respondents find data difficult to master. And 41% say they don’t have, or know, the tools to use data to create compelling, personalised, real-time experiences.
Adobe can help! Join us in Prague, Czech Republic, on 18 May 2017, to learn how Adobe Marketing Cloud empowers you to get the most out of your data to create the most engaging and relevant experiences for your target audiences.

*Source: 2017 Digital Trends report by Econsultancy and Adobe

Why Attend?

  • Learn how other companies have transformed their customer experience strategies.
  • Experience the tools you need to use to deliver the right experiences to the right people.
  • Connect and network with your peers.


Please note that the presentations will be given in English.


Thursday, 18th May 2017 – 08:45 am – 02:00 pm


Arrival and Registration


Welcome and Introduction
Ivana Lachner, Marketing Manager, Adobe


It's all about the experience
Ivana Lachner, Marketing Manager, Adobe


What is digital marketing all about?
tbd, Adobe


Use Cases
tbd, Adobe


Customer Speakers
tbd, tbd


tbd, tbd


tbd, tbd


Take aways and closure
Ivana Lachner, Marketing Manager, Adobe


Networking Lunch


18th May 2017
08:45 AM – 2:00 PM



andel's by Vienna House Prague
Stroupeznickeho 21
15000 Prague
Czech Republic



Ivana B. Lachner
Marketing Manager, Switzerland, Austria & Eastern Europe

Who should attend?

Marketing and IT decision makers as well as digital strategists at medium and large B2B and B2C organizations

Sign up now