Explore solutions. Find inspiration. Connect with peers.

Tuesday, 30th May 2017
08:45 AM to 02:00 PM
Warsaw, Poland

Adobe Digital Marketing Event
In 2017 the key to competitive advantage is the level of customer experience an organization can offer.* To deliver truly successful customer experiences, the ability to access and control data is crucial. This is confirmed by an impressive 73% of survey respondents. The catch is that data capabilities aren’t developing fast enough. 46% of respondents find data difficult to grasp. And another 41% admit that using data to create powerful, personalised, real-time experiences exceeds their know-how, or they simply do not have the tools.
 
Adobe can help! Join us in Warsaw, Poland, on 30th May 2017, to learn how Adobe Marketing Cloud allows you to unleash the full potential of your data to create the most engaging and momentous experiences for your target audiences.


*Source: 2017 Digital Trends report by Econsultancy and Adobe



Three Reasons to Attend

 
  • Gain inspiration from other companies that have already successfully transformed their customer experience.
  • Become acquainted with the tools required to deliver the right experiences to the right people.
  • Get to know your peers and expand your network.



Agenda


Please note that the presentations will be in English.

 

Tuesday, 30th May 2017 – 08:45 am – 02:00 pm

08:45

Registration

09:00

Welcome
Ivana B. Lachner, Marketing Manager, Switzerland, Austria & Eastern Europe, Adobe

09:05

It's all about experience...
Truly understanding customer experience helps companies improve their bottom line.
Ivana B. Lachner, Marketing Manager, Switzerland, Austria & Eastern Europe, Adobe

09:15

The Vision in the Clouds
From Creative Cloud to Experience Cloud – allowing you to create amazing content and speed up your business with digital workflows.
Michal Metlichka, Manager - Solution Consultant, Adobe

09:30

What is the Experience Cloud about?
To keep customers engaged, leading brands are now reimagining their experiences to drive brand loyalty and growth. Adobe Experience Cloud is your one-stop shop for everything your business needs to deliver these astounding experiences.
Frank Lenkmann, Account Executive, Adobe

Coffee Break

10:05

Adobe’s Experience Cloud in Action
See how our Analytics Cloud helps you to analyze customer data and discover valuable audiences. Experience how our advertising cloud makes it simple to reach these audiences with consistent and relevant advertising across channels and screens. And learn how our Marketing Cloud lets you create, manage and deliver appealing content – for a meaningful customer experience based on data.
Sandro Looser & Ondrej Florian, Senior Solution Consultants, Adobe

 

Coffee Break

11:20

Digital Sales powered by Virtual Reality – how Franke transforms the kitchen buying experience
Make it wonderful: the Swiss specialist in kitchen systems implements its new brand promise by stealing the show with a Digital Showroom. More convincing than the classic kitchen studio, with a lower cost of sales and an immediate time-to-market for Franke and its dealer network. Buckle up for a state-of-the-art experience in Digital Selling!
Chris Henn, CTO, One Inside, Franke Kitchen Systems

11:50

Customer Speaker

12:20

Take aways?
Ivana B. Lachner, Marketing Manager, Switzerland, Austria & Eastern Europe, Adobe

12:30

Networking Lunch

When?


Tuesday,
30th May 2017
08:45 AM – 2:00 PM

 


Where?


InterContinental Warszawa
Emilii Plater 49 street
Warsaw, 00-125
Poland

 


Contact:


Ivana B. Lachner
Marketing Manager, Switzerland, Austria & Eastern Europe



Who should attend?


Marketing and IT decision makers as well as digital strategists at medium and large B2B and B2C organizations


Register Now to save your spot!