Turn digital marketing challenges into business opportunities.

Tuesday, 15th November 2016
08:20 AM to 02:00 PM
Warsaw, Poland

Adobe Digital Marketing Event
Nowadays consumers are constantly switching between channels and touchpoints. And they are only happy if they get what they want regardless of the journey they decide to follow. That means marketers have to be able to efficiently manage digital assets and effectively analyze and act on data across multiple channels. Yet only 5% of companies have a single platform that actually enables them to do so.* 

If you’re among the 95% percent of businesses that are looking to improve their digital asset management and cross-channel marketing, we encourage you to join us in Warsaw, Poland, on 15 November 2016, to learn how Adobe Marketing Cloud can help you turn today’s digital marketing challenges into business opportunities. We’ll explore the use cases for the entire range of Adobe’s digital marketing solutions, including Experience Manager, Analytics, Target, Campaign, Audience Manager, and Media Optimizer. In addition, we will present real-world examples that prove how Adobe’s powerful toolset can help you deliver the experiences your customers expect – on any device. 

*Source: Econsultancy / Adobe Digital Intelligence Briefing, “Succeeding in the Omnichannel Age”



Why Attend?

 
  • Experience how other companies have transformed their digital strategy.
  • Discover the latest trends and news from the industry leading in digital experience.
  • Connect and share experiences with your peers.



Agenda


Please note that the presentations will be given in English.

 

Tuesday, 15th November 2016 – 08:15 am – 02:00 pm

 

Arrival and Registration

 

Welcome and Introduction
Ivana Lachner, Marketing Manager, Adobe

 

It's all about the experience
Ivana Lachner, Marketing Manager, Adobe

 

What is digital marketing all about?
Michal Metlicka, Adobe

 

Introduction to Adobe Marketing Cloud
Frank Lenkmann, Adobe

 

Adobe Experience Manager demo (Sites, Assets & Creative Cloud, Mobile, Forms, and Sign)
Ondrej Florian, Adobe

 

Adobe Experience Manager success story
Rafał Rewiński, Sii

 

Adobe Analytics and Adobe Target demo
Ondrej Florian, Adobe

 

Adobe Analytics success story
Miguel Mendes, Chief Client Experience Officer, Bank Handlowy

 

Adobe Campaign, Audience Manager and Media Optimizer demo
TBD

 

Adobe Campaign and Media Optimizer success story
Radoslaw Górka, Head of Performance Marketing, Allegro

 

A look ahead – the future of marketing
Ivana Lachner, Marketing Manager, Adobe

 

Summary
Ivana Lachner, Marketing Manager, Adobe

 

Lunch Break and Networking

When?


Tuesday,
15th November 2016
08:30 AM – 2:00 PM

 


Where?


InterContinental Warszawa
Emilii Plater 49 street
Warsaw, 00-125
Poland

 


Contact:


If you have any questions, please contact:
Ivana B. Lachner
Marketing Manager, Switzerland, Austria & Eastern Europe



Who should attend?


The event is designed for marketing decision makers, heads of marketing and heads of IT from large B2B and B2C companies.


Sign up now