Deliver experiences that are personal.

What is Adobe Target?

It’s a personalisation solution that makes it easy to identify your best content through tests that are easy to execute. So you can deliver the right experience to the right customer.

If you test, you can’t fail.

With a simple interface and access to best practices, you can quickly create A/B tests and confidently target content.

Use automation to get personal.

Automation is an easy way to personalise customer interactions in real time.

See what Target can do.

Easily set up, test and deliver targeted experiences to your customer segments.
Use self-learning algorithms to create deeper engagements and better cross-selling.
Increase mobile engagement and revenue with A/B testing and geolocation targeting.
Automatically present personalised recommendations to your customers based on their behavior and relevant data.


Testing only takes a few clicks.

See how easy it is to use Target.



Find out if your targeting stacks up.

Discover your strengths and learn where to focus your efforts for better web optimisation with our Target Self-Assessment Tool.


Make room for improvement.

Learn the best online optimisation strategies for boosting your bottom line with our ROI calculator.



Lessons from the personalisation pros.

Get the 2014 Digital Marketing Optimisation Survey Results to see how top companies use personalisation to drive better results.