Everyone loves getting exactly what they want.
Present the kinds of relevant and personal experiences that keep your customers coming back.
Easily set up and run tests — even several at the same time — to determine the best offers, messaging and content.
Automate targeted content to individual customers with our self-learning algorithm.
Mobile app optimisation
Reengage your app users with location-based targeting and by testing experiences.
Use preset or customised rules, including those defined by visitor location, to target content to a specific audience.
Use simple multivariate tests to get a clear understanding of the best opportunities for delivering targeted content.
Targeted recommendations and cross-selling
Automatically deliver content and recommendations using historical and affinity data.
Quickly set up testing and targeting with built-in best practices using step-by-step
Create a single profile in Adobe Marketing Cloud that you can share between solutions with the check of a box.
Sync customer data with Adobe Analytics for better targeting and more precise test filtering.
Mobile site targeting
Use personalisation and targeting to stay relevant to your mobile audiences.
Understand what your customers want by seeing how they navigate through your site.
Adobe Target services
Get best practices and industry-leading support from Adobe consultants.