Everyone loves getting exactly what they want.

Present the kinds of relevant and personal experiences that keep your customers coming back.

A/B testing

Easily set up and run tests — even several at the same time — to determine the best offers, messaging and content.

Automated personalisation

Automate targeted content to individual customers with our self-learning algorithm.

Mobile app optimisation

Reengage your app users with location-based targeting and by testing experiences.

Marketer-driven targeting

Use preset or customised rules, including those defined by visitor location, to target content to a specific audience.






Multivariate testing

Use simple multivariate tests to get a clear understanding of the best opportunities for delivering targeted content.

Targeted recommendations and cross-selling

Automatically deliver content and recommendations using historical and affinity data.

Intuitive workflow

Quickly set up testing and targeting with built-in best practices using step-by-step

Real-time audiences

Create a single profile in Adobe Marketing Cloud that you can share between solutions with the check of a box.

Analytics-enhanced reporting

Sync customer data with Adobe Analytics for better targeting and more precise test filtering.

Mobile site targeting

Use personalisation and targeting to stay relevant to your mobile audiences. 

Search-driven merchandising

Understand what your customers want by seeing how they navigate through your site.

Adobe Target services

Get best practices and industry-leading support from Adobe consultants.



Lessons from the personalization pros.

Get the 2014 Digital Marketing Optimization Survey Results to see how top companies use personalization to drive better results.

Explore all of our solutions.