Data fuels action.

Use data to get a real-time understanding of your business.
Mobile Marketing
A turnkey mobile app campaign toolkit for messaging, acquisition, and places.
Ad hoc analysis
Ask any question at any time. Drill deep into your data in real time to find unique customer insights, associations and opportunities.
Real-time automation
Rather than just analyzing big data, act on it with automated real-time and rules-based decision-making tools.
Marketing intelligence
Efficiently analyze, discover and act on your data from a single view.

Born in web analytics. A leader in marketing analytics.

We’re named a leader in the first ever Gartner Magic Quadrant for Marketing Analytics.
Link previously unknown data to known sources. With a single click, show what elements of your marketing are working.
Segmentation IQ
Quick and easily know the differences between customer segments — right out of the box.
Live Stream
Take action on what’s happening right now with the real-time events fire hose.

Reports and dashboards
Organize and visualize any data in quick-reference dashboards and detailed reports. Share dashboards and reports through email and mobile.
Cross-channel analysis
Understand the customer experience across all of your touchpoints — both online and offline.
Identify new and high-value segments through unlimited dimensional breakdowns and segment comparisons.
Data storage and APIs
Direct all of your data to one secure location and integrate it with Adobe Marketing Cloud.






Learn how to solve business problems.

Read our use-cases for best practices in Analytics.