Today’s shoppers expect retailers to tailor promotions and communications to their unique purchasing needs, but the reality is that many retailers are still figuring out how to maximise the value of personalisation across channels, especially while respecting customer privacy and demands for non-intrusive communications. Increasingly, customers are seeking out brands that are authentic and act on their promises. They want personalisation, but they also expect genuine value from retailers.
This session will provide valuable insight from Adobe’s recent research in to North American and European retailers' attitudes and approaches to personalisation and highlight opportunities and strategies for success. .
The session will include:
- The results of the recent Adobe Retail Personalization Study, September 2014
- Using Adobe Target to optimise the customer experience
- Driving relevance with automated Recommendations