Personalisation Webinar

Today’s shoppers expect retailers to tailor promotions and communications to their unique purchasing needs, but the reality is that many retailers are still figuring out how to maximise the value of personalisation across channels, especially while respecting customer privacy and demands for non-intrusive communications. Increasingly, customers are seeking out brands that are authentic and act on their promises. They want personalisation, but they also expect genuine value from retailers.

This session will provide valuable insight from Adobe’s recent research in to North American and European retailers' attitudes and approaches to personalisation and highlight opportunities and strategies for success. .

The session will include:

  • The results of the recent Adobe Retail Personalization Study, September 2014
  • Using Adobe Target to optimise the customer experience
  • Driving relevance with automated Recommendations

Register now

Mobile Seminar

On Thursday 9th July, at the Ham Yard Hotel, London, we are running a Breakfast Seminar for our most valued customers and contacts, to better understand how companies are rising to the mobile challenge.

Driven by a survey of over 3,000 digital professionals, our latest report with Econsultancy shows that there is cause for optimism in terms of the mobile maturity of businesses generally, but also areas in which brands can improve their mobile experiences. Too much mobile-related development and marketing activity is occurring in business silos.

Adobe customer Sky recognized that the amount of Traffic coming from mobile is no longer negligible. They had to plan a move towards providing a more engaged experience through a mobile app. Sky service app is an initiative to provide customers with a one stop access to manage their account and find help on TV, broadband and phone services.

Register today to learn:

  • What mobile investment and experimentation will look like in 2015 and beyond
  • How Sky has developed its service app to seamlessly become part of the customer journey
  • How to push mobile engagement to the next level

Register now

Figaro Digital Summer Conference

This is a full-day event dedicated to the issues shaping digital marketing in 2015. Featuring speakers from the UK's smartest brands, agencies and technology providers, we'll be exploring customer experience, omnichannel strategies, content, technology and more. 

Hosted in partnership with Adobe, the 'Marketing Beyond Marketing' track will examine the role and remit of modern marketing - online, offline and all points in between.

Find out more and register now

 

 

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