Billboards for a new generation.
Digital billboards combine the old and new. Physical, printed billboard ads show only one advertisement for weeks at a time, whereas digital billboards share real estate with multiple advertisers. They quickly cycle through multiple digital billboard designs and are commonly found near slower traffic, where pedestrians or drivers can see a variety of ads in one place.
The frequency and variety of advertisements on digital billboards can also change overnight. Digital signage is flexible to adapt to current events and push sales in specific directions at the click of a button. In addition, digital billboard designs can include videos, countdown timers, live traffic or weather displays, and other rotating messages that prompt pedestrians to stop and admire them.
Billboard design tips.
The best billboard designs are creative and attention-grabbing — they get the message across even though they’re only viewed for a moment. The message will vary depending on the billboard advertisement’s placement. People stopped at a red light have more time to read an ad than people speeding past on a highway. Your graphic design should factor in the location and complexity of the message. Keep these things in mind as you design:
Explore contrast and typography.
Help your billboard ad stand out by contrasting the colors of the font, image, and background. Because they’re outdoors, billboards also need to stand out from surrounding buildings and nature so they remain visible in different types of weather and lighting.
The typography and specific fonts you use for billboard designs should be large enough to read from any viewing distance and contrast well with the background image. A bold sans serif typeface that reflects your brand identity and maximizes contrast is a good choice. Or search in font families that your brand already uses and pick a bold or black variation. Use fonts that you can run large enough so that viewers don’t need to walk or drive closer to make out the details.
When merging all the elements together, opt for a simple design that minimizes clutter. A white font on a colorful background, for example, creates a vibrancy that draws in the eye.
For organizations that want to preserve a sophisticated brand identity but are well known for light, thin, or cursive fonts, it’s important to prioritize readability. Find a bolder font that works with your brand guidelines, make the logo larger, or use background images to capture your brand aesthetic. People should drive away knowing the ad was for your brand, even if the font isn’t the same cursive you use elsewhere.