Meet the growing demand for mobile apps.

13 October 2016
17:00 – 21:40
Sorell Hotel Zürichberg
Zurich, Switzerland

Adobe Event

Discover insights. Improve your business efficiencies.

Delight your customers, and empower your employees: See how leading companies build and manage apps that make a business impact using the right tools. Engaging apps can help streamline onboarding and training, connect deeply with customers and employees, deliver outstanding and engaging content to your customers, and support sales teams anywhere.

Join us for our exclusive mobile-only event at Sorell Hotel Zürichberg to learn how Adobe Experience Manager Mobile enables you to drive better business results.

The event will be kicked off on 13 October 2016 at 17:00. We’ll start with our keynote speaker Nico Lumma, a renowned Internet and mobile expert. His speech is followed by three presentations that center on mobile strategies, including a case study on UBS,  that will enable you to keep up with the ever-increasing demand for effective and engaging apps.

Seats are strictly limited. Attend the event and take the opportunity to network with your peers. The evening will be rounded off with an executive dinner starting at 19:40. We are looking forward to seeing you in Zürich.


17:00 Registration & Aperó
17:30 Welcome
Netcentric & Adobe Systems
17:40 Keynote: Everything is moving faster – how the smartphone is changing the world
Nico Lumma, COO, Next Media Accelerator
Market trends, mobile-first and mobile-only strategies
18:10 Presentation: AEM Mobile
Thomas Balduff, Adobe Systems
Why you should have a mobile strategy; how Adobe can help; best practices; and ROI showcase
18:40 Presentation: Executing your mobile strategy – a holistic approach
Elian Kool, Netcentric, CEO
Setting up an AEM Mobile project; Executing your mobile strategy; reaching your digital marketing and business goals
19:10 Case study: AEM & AEM Mobile & UBS – Market insights delivered to our clients
Matej Rajkovic, Project Manager, UBS
Current mobile strategy at UBS; core mobile apps (i.e. e-banking) + mobile site + microsites serving a sub-set of content with a push towards responsive design; AEM Mobile platform; main drivers for going smart and mobile at UBS; UBS Digital Client Infotainment app; first pilot use case of AEM Mobile
19:40 – 21:40 Wine & Dine

13 October 2016

17:00 – 21:40

Sorell Hotel Zürichberg

Orellistrasse 21
8044 Zurich


If you have any questions, please don’t hesitate to get in touch with:

Ivana B. Lachner
Enterprise Marketing Manager Switzerland, Austria, EE
Adobe Systems GmbH

Who should attend?

The event is designed for marketing decision makers, heads of marketing and heads of IT.


Please fill in all mandatory fields. You will receive a confirmation e-mail once our validation is complete.