Brand consistency is key.
People personify brands. Just as we’re more inclined to trust friends with stable, consistent personalities, we’re more likely to trust brands that always look and feel the same. That’s why the world’s most recognizable brands develop and enforce strict brand guidelines.
A thorough brand book outlining these guidelines makes it easy for anyone in an organization to effectively represent the brand. With a solid knowledge of brand elements and brand voice, designers, copywriters, and developers can all work with the same building blocks.
What is a brand style guide?
A brand style guide is the rulebook for everything you create, from what fonts to use to how logo treatments work with different color schemes. Whether you’re creating a business card, crafting a tweet, or developing an entire ad campaign, a style guide ensures your work is consistent with brand identity guidelines — both visually and in tone of voice.
Why is a brand style guide important?
You want customers to recognize your brand no matter where they see it — on their phone, on TV, or on a billboard. The best brands use common visual elements and styles to increase brand recognition. A brand style guide is an essential tool to ensure your company produces consistent, cohesive work — especially if you work with creative partners like freelancers or a marketing agency.
Define the brand.
Before the style guide addresses logo, typography, and brand colors, it should establish the brand identity. This provides a broad foundation of rules for how to present the brand at every point of contact.
Articulate the mission statement.
What are the company’s core values? What sets this brand apart from its competitors?