How to make a review channel on YouTube.

YouTube is a popular online platform to post review videos that share your unique perspective and opinions.

For people with special interests, a YouTube review channel is a great way to broadcast that energy. Help others make informed decisions — and entertain them along the way — with honest reviews and professionally produced videos. Here are a couple of rules to keep in mind.

Rule #1: Post honest reviews for your viewers.

Whatever you’re reviewing, if your viewers can’t trust your opinions, you won’t be able to build a YouTube following — not easily, at least.

When you are consistently open and honest, viewers can learn to rely on your opinions when they are deciding whether to purchase the hottest new technology, watch a recently released TV show, or visit a new restaurant. Successful YouTube review channels build strong reputations with their subscribers, who will want to return each time you release new content.

Rule #2: Showcase your personality and your product knowledge.

To keep viewers engaged and coming back for more, your videos should showcase your personality as well as the subject of your review. Here are a few tips:

• Show a product on camera from different angles, for a full 360° view.
• Share your opinions about where the subject of your review excels, and where it falls short.
• Put a product in context by providing examples of how it can be used.
• Talk about your personal experience with a product, including how it was packaged and shipped.
• Remember, you don’t have to limit yourself to product reviews. Easily share your thoughts on restaurants, games, movies, and whatever else you’re passionate about.

Rule #3: Create high-quality videos with a video editing program.

For a professional presentation, you’ll also want to consider your video’s lighting, audio, and thumbnail image. A good video editing program will help improve the quality of your video review, which in turn improves your audience’s experience. Whether you’re a beginning or advanced YouTuber, you can make a great impression with smart video editing tools like those found in Adobe Premiere Pro.

Explore what more you can do with Premiere Pro — start your review channel today.