Free SWOT analysis chart maker.

Start building a personalized SWOT analysis online for yourself or your business using the Adobe Express SWOT analysis maker for free.

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How to make a SWOT analysis chart.

Get started for free.

To begin making your SWOT chart, open Adobe Express for free on your desktop or mobile device and sign into your Adobe account. If you don’t have one, you can quickly create a free account.

Explore templates.

Browse our collection of SWOT chart templates and choose one to populate with your own information. Or, go to Charts and grids in the full Adobe Express editor to build your own from scratch.

Customize it.

Add flare to your SWOT analysis by incorporating images, icons, borders, and shapes with our simple drag and drop editor. Choose a legible, design-forward font from our library of over 25,000 Adobe Fonts so that the content of your SWOT analysis really shines.

Add your branding.

Upload your logo, add your slogan, brand color schemes, and include contact details if necessary.

Download instantly.

Save your finished invoice to your device to print out or add to future presentations. Or, invite collaborators from your team with a share link. Revisit your project anytime to make updates in the future.

See what people are saying about Adobe Express.

"As a marketer who is always on the move. Adobe Express helps me to create fast, high quality content. Absolute endless features to enhance my creativity!"

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Marketing & Content Coordinator @ Soul Session

"I use Adobe Express to create and schedule a lot of my own content, and by creating templates for my own brand I have saved my self hours marketing my business!”

Liz Mosley

Owner, Liz Mosley Design

"The remove background image tool in Adobe Express saved me hours of tedious editing, effortlessly removing backgrounds and refining my images with just a few clicks."

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Student @ Pennsylvania State University

"I use Express Premium for my social media efforts and Content Scheduler has helped me grow my following through consistent posting."

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Owner, Attabeira Oneline

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Owner, NappiMusic

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Craft a knockout SWOT analysis with Adobe Express.

SWOT analyses are important tools in project planning, whether personally or professionally. It’s important to create a document that is easy to refer to as you make progress towards your goals and share it with others. In Adobe Express, you can create a visually stunning SWOT analysis chart from our extensive collection of templates or realize your vision from scratch using preformatted charts.

Brand your SWOT analysis for a cohesive look.

Whether your organization fills out SWOT analyses quarterly or just at the start of a new initiative, affixing your branding to the chart can help your team envision the goal. Easily add your brand logo, color scheme, fonts, and any other design element that makes you easily recognizable. You can also create your own template to return to time and again.

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Frequently asked questions.

What is a SWOT analysis chart?

SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. The four-quadrant chart allows you to analyze where you stand at the beginning of a project and forecast any roadblocks before you get going. The chart includes clear headers and content is typically filled in as bullet points or in paragraph form.

How can I create a SWOT analysis chart from scratch?

You can easily create a SWOT analysis chart from scratch in the Adobe Express full editor by accessing the Charts and grids option on the menu. From there you can browse different table layouts that best fit your style. Customize everything from the table color and font style to the number of rows, columns, and grid size. Finally, you’ll be ready to fill in your strengths, weaknesses, opportunities, and threats.

What should I include in my SWOT analysis?

The most pertinent information, of course, is going to be your four-part analysis: strengths, weaknesses, opportunities, and threats. Don’t forget to include clear headers to organize your content. Add your logo and branding for a polished, signature touch.

Can I create my own SWOT analysis template?

Any new or existing project can be turned into a shareable template. To turn your SWOT analysis chart into a template, click on the three-dot menu at the left of the Download button and follow the steps to turn your design into a template.

Can I get Adobe Express for free? If so, what’s included?

Yes, we have a free plan available for anyone. Enjoy everything you need to stand out, including thousands of templates, hundreds of Adobe Stock images, photo editing and effects, and much more. Visit our plans and pricing for details.

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