Generate color palettes for free in minutes.

The Adobe Express free custom color palette creator is an easy-to-use tool that generates palettes with color combinations fit for any need.

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Custom palettes are perfect for custom designs.

Using color as a communication tool is much more intuitive than it may seem. Colors make us feel certain ways that we may find hard to explain but easy to understand. Have fun while creating a color scheme that aligns with your design. Allow yourself room to play around with your palette, get creative, and feel inspired by what your design is communicating.

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How to create your design with a custom color palette.

Cycle through color palettes.
Select the Colors menu to discover a curated list of palettes, along with a custom-generated color palette based on your design.
Personalize your palette.
Choose a color palette that stands out to you, then toggle between the customization options available to perfect your palette. Hex and RGB values are accepted or save your brand colors to the library for easy access.
Select colors from your design.
Achieve ultimate color cohesion with the eyedropper tool. Using the eyedropper, select anywhere on your design or background photo to sample the color. Adobe Express will match and add it to your palette.
Save and download.
Instantly download your design to your device. Share it across your social channels and digital platforms or print it out and share it IRL. Adobe Express saves your designs, so you can always go back and make additional changes.

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Color your world with Adobe Express.

Colors, like music, symbols, or words, are rich with meaning. And when colors are paired together, the meaning can change entirely. As you get started with a design, think about what colors might be important. Are you creating a design for a brand that already has a selected color scheme? Are you creating something seasonal, celebratory, or sophisticated? Once you have a rough idea, open the Color menu to start building your color palette.

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Make a custom color palette.

Adobe Express automatically generates color palettes for you based on your design. Edit the palette using the color picker or entering in specific color values. Use the shuffle feature to explore different variations of your color palette in your design.

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Search for color palettes by keyword.

You can now search for color palettes under the Color menu. Enter a keyword or aesthetic to find palettes that match your ideal theme.

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Over 100,000 templates & assets to start from.

Get inspired and save time with expertly designed templates to get you started. Adobe Express has an ever-growing collection of portrait, landscape, square, and vertical templates to create designs that stand out on any channel, any device.

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Frequently asked questions.

How do I choose a color palette?
While in your Adobe Express workspace, launch the Colors menu to explore color palette options. We automatically generate a starting palette for you based on your design, or you can explore from preset palettes. Search any keyword to find palettes that match your ideal theme.
Why is a color palette important in design?
Communication is a part of design. Colors and different color combinations communicate certain types of moods, feelings, or messaging. Use this to your advantage by selecting the colors in your design with intention.
What are some tips to generate color palettes?
Using the Colors menu, you can generate a color palette in a few different ways. First, use our auto-generated color palette based on your design. You can edit that to fine tune your palette to your liking. You can also create a color palette entirely from scratch. Search for professionally curated color palettes using our library of options. Generated by Adobe Color, you can get started even quicker with categories like Bold, Pastel, and Retro.
What are the different types of color palettes?
One type of color palette is monochromatic, which means having different shades of the same color. For example, a combination of lavender, purple, and rich plum would be monochromatic. An analogous color palette is where all the colors are next to each other, and they all have the same shade — like a rainbow of pastels. Complementary is a color palette that includes pairs of colors that are on opposite sides of the color wheel, like red and green.
Can I use Adobe Express for free? If so, what’s included?
Yes, we have a free plan available for anyone. Enjoy everything you need to stand out, including dozens of quick action tools, thousands of templates, photo editing and effects, and much more. Explore our plans and pricing for details.