On Trend: September 2022 Edition

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With a new season comes a whole host of new trends, ideas and inspiration. And that means new opportunities to grow your business, boost your brand, and reach new audiences. Our latest guide has everything you need to know to stay ahead of the curve this Fall.

Trend #1: Y2K nostalgia

Inspired by the early 2000 hit single ‘Teenage Dirtbag’ by Wheatus, this latest photo-sharing trend has truly gone viral. With Wheatus’ Y2K anthem supplying the soundtrack across TikTok and Instagram, millions of people, including celebrities like Mark Ronson, Joe Jonas, and Alicia Silverstone have shared photos and videos of their younger, more rebellious selves embracing the era of grunge.

What this means for you:

This trend is yet another reminder of the power of nostalgia to inspire a connection with your brand. Members of Gen-Z in particular love to show appreciation for styles that they were perhaps too young to experience at the time. While originality and spontaneity are important, paying homage to throwback cultural and social moments and infusing designs with retro vibes will strike a chord with your followers.

Trend #2: Early fall vibes

From the return of the school run to pumpkin spice everything, it’s officially time to sunset summer and say hello to Fall. Brands and businesses across the board are gearing up to make the most of this festive season, tapping into the familiar, cozy aesthetics we all know and love.

What this means for you:

At this time of year, your content, color palettes, and product offerings can shift in tone to reflect the transition to a new season. Fall is also often seen as an opportunity to reset, almost like a mini-NYE, so explore opportunities to weave this perspective into your content. Share your plans and goals for the second half of the year and encourage your fans and followers to do the same.

Get started with our curated collection of Fall themed templates. Click on a template to edit it in Adobe Express.

Trend #3: Every season is wedding season

Perhaps because of the Covid-19 pandemic, more weddings are expected to take place in the next few years than at any time since 1984. And while wedding season has traditionally been spring and early summer, more couples are now tying the knot in the Fall and winter months.

What this means for you:

Now’s the time to make wedding-focused content, products, and promotions, an evergreen part of your content calendar. From winter wonderlands to shades of fall, the possibilities are endless when it comes to inspiring wedding content across topics like fashion, food, décor, gifts, and more.

Top tip: Did you know that you can use Adobe Express to create stunning invites and menus? Get started today.

Trend #4: TikTok → search engine

TikTok is fast becoming a go-to destination for discovery and searches, particularly amongst younger audiences. The result? Not only is TikTok a great way to connect with your existing community but it’s also fast becoming a potential avenue for reaching new audiences. The platform itself is leaning into this trend, for example by exploring the impact of linked keywords within comments and video descriptions.

What this means for you:

While TikTok may not top Google as the world’s number one search engine, this trend does signal the importance for brands and businesses of applying SEO (Search Engine Optimization) tactics to their TikTok strategy. Start by researching and using the right hashtags and keywords to boost the discoverability of your video content and drive awareness of your brand and products.

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