Up your influencer status with AI-driven content creation
Summary/Overview
Being always on the go doesn’t stop influencer Aashi Gupta from producing informative, creative content for her 1.3 million social media followers.
Gupta started creating content by learning from others in her community and developed her brand and teaching style in just two short years. The digital marketing and social media specialist loves to travel the world and share her experiences, harnessing the power of AI to assist her with the entire content creation process.
Gupta attracted a following because of the helpful marketing tips and tricks she shares through Instagram, which has quickly built her a devoted audience. She creates multiple Reels each week, sharing information about marketing-related topics like technical tutorials on how to generate faceless videos in multiple languages using AI and news about marketing facts, successes, and stumbles.
Gupta uses AI to spend less time on tedious tasks and more on the imaginative aspects of content creation. With the rise of certain technology used in daily personal and professional tasks, using AI to your advantage and learning from influencers like Gupta can keep you ahead of the curve while minimizing your mundane tasks.
The AI future of content creation is here
According to The Future of Jobs Report 2023, more than half (64.5%) of organizations surveyed are likely to adopt AI technology over the next five years. Respondents predict that by 2027, 42% of business tasks will be automated. Task automation is estimated to vary, with 35% being reasoning and decision-making tasks, and 65% predicted to be information and data processing.
Indeed, The State of Influencer Marketing 2024: Benchmark Report found that 63% of marketers planned on using AI to execute their campaigns.
AI offers efficiency for businesses and individuals alike, but some express concerns about its ability to replace human creativity. For Gupta, AI is a generative tool used to spark ideas — not something that can replace creative human minds.
“AI enhances the creativity of your thinking,” Gupta says. “The best thing about it for me is that it gives me a fresh perspective with every new concept that I come up with.”
Gupta may have recently started creating content for large audiences, but she’s been in digital marketing for the last five years — working with businesses as a freelancer, consultant, and specialist. When traveling to different countries, Gupta has used AI as an essential part of her creative arsenal, allowing her to quickly create and upload content from anywhere.
As a fast learner and a fantastic teacher, Gupta shares some tips on how to implement AI into your own social media content creation strategy and the best AI tools for influencer marketing.
Using AI as a tool throughout the content creation process
Ease and efficiency are yours for the taking if you understand the full capabilities AI-enhanced creativity tools can offer your projects. Gupta says that using AI gives her a unique approach for each new project she tackles.
“Let’s say I have a content idea and I’m stuck somewhere, or I’m not able to move forward with something,” Gupta says. “I can always use AI for a fresh perspective or to help me come up with something quirky.”
Gupta uses artificial intelligence to craft a unique voice for her online persona. With a content schedule of multiple posts every week, having some ideas to get the ball rolling has made a huge difference in Gupta’s content quality and frequency.
“Over-reliance on AI is not something I vouch for,” Gupta says. “I feel like someone should always add their own creative perspective once AI helps you get started.”
Juan Galán, a social media and AI content creator, has a similar point of view when it comes to using AI to enhance creativity.
“Every person has innate creativity, but sometimes it’s challenging to fully tap into it,” Galán says. “With the right prompts and instructions, AI can offer fresh suggestions and improvements to your strategies.”
Galán says that you can input your own ideas, and AI content creation tools can help structure your thoughts to formulate a clearer, more actionable outline, making the entire process more efficient.
Mastering the competition: How to stand out as an influencer
Step one to becoming a successful influencer is knowing your audience and what platforms they’re using. Once Gupta found that Instagram was where she could gain the most engaged audience, she concentrated on learning the tools and techniques needed to create standout content on the platform.
Influencers with a loyal following lean into creating content around a particular topic and sticking with it. According to Coursera, successful influencers typically produce content in one of the following categories:
- Specialized knowledge
- Insights on a niche topic
- “Edu-tainment”
By utilizing AI in some way throughout your creative process, you can quickly deliver relevant content to your audience. Gupta takes advantage of AI from the start to help her research the latest news. She uses AI tools to curate information and skims through thousands of pages of documents to get the highlights to share with her followers.
Gupta works with a variety of small businesses and caters to different personalities online. When using features like text prompts in Adobe Express, for example, she gets to create a different project for a beauty brand than she would a sport brand while adding her unique design.
AI influencers can manage this array of small businesses while maintaining brand consistency by using and remixing templates for each brand. With a plethora of templates, typography, images, and more in one place within the Adobe Express app, Gupta has no shortage of creative inspiration.
“When I look for a design or a particular aspect of something that makes me stand out, I use AI to turn my creative mind into actual reality,” she says.
Photographer and content creator Moaz Tasabehji, known to his 3.8 million followers as Camera Bro, agrees that AI can help support efforts to stand out from all the rest on social media. After shooting a recent wedding and sending the photos to the client, the bride told him she forgot to take an individual picture with one of her guests and wondered if he could help.
Prior to using AI, Tasabehji says, this would have been an easy no. But now, with AI assistance, he was able to take a group shot that included both the bride and the guest and put them both into one photo in just half an hour.
“My client was really concerned about not getting this photo on her big day,” says Tasabehji, who uses AI for a range of time-saving tasks. “AI helped me create this new and lasting image, and delivering it to her ended up being a touching moment because she’d never dreamed something like that was possible.”
Tapping into the right tools
Whether traveling the globe or creating content from the comfort of your home, using the right instruments can help you reach and quickly grow your audience. When choosing which tools to work with, Gupta looks for options that are team-friendly as she works with people in different locations around the world.
Communicating back and forth via text message isn’t a great way to work on or finish a project, Gupta says. Adobe Express stood out to her as a great resource for her team’s needs because they all have one easily accessible place to create, edit, and send content on every kind of device. She loves the AI capabilities in Adobe Express, especially the Text to Template AI feature that saves her time and provides a user-friendly experience.
“It’s so tough for me to come up with a new creative idea every day for different businesses,” Gupta says. “Now I can put in a prompt on my phone on the go and come up with an entire template that I can send and tell my team to edit.”
She also likes to use the Generative Fill AI feature to adjust things like her content backgrounds. When a picture doesn’t turn out the way she hoped, she can easily add or remove objects from the image. Gupta remembers creating a project for Adobe where she stood on her balcony and edited the picture to look like she was in front of a cafe in Paris.
“It was pretty cool to change everything in the picture and make it so beautiful just by using AI,” Gupta says. “It’s super realistic.”
Gupta has tried different tools across different platforms, but she says Adobe Express, with its accessibility, collaborative options, and mobile-friendly approach, gives her and her team — working in five different countries — the simplified capabilities and stunning results she loves.
Use Adobe Express to generate success
With the right teachers and influencer marketing tools, you’ll be on the road to success in no time. Helpfully, Adobe Express has a community of creators and a variety of features already in place to get you started.
“Even if you’re a new content creator, there’s no hindrance to entering the world of content creation,” Gupta says. “Adobe Express has it all in one application, so you don’t have to go across different platforms anymore.”
From creating social media posts to editing images and videos, the ability to generate content with the help of AI is endless. Try Adobe Express today to bring convenience and efficiency to your marketing work.