Experience Business Webinar Series
A disjointed or disconnected experience is the number one reason prospects do not turn into customers. Customers demand personalised experiences that are real time and relevant, and many companies are realising that they need a robust digital foundation that will enable them to assemble experiences on-the-fly, without compromising on security and privacy.
Session 1: Experience Driven Commerce
Watch this session and learn how to tie together content creation, management and delivery across all devices and channels to create a seamless experience from discovery to purchase.
Presenter: Jamie Brighton
Session 2: Journey Management
Tailor marketing experiences to your customers and learn how to optimise your online and offline marketing touch points.
Presenter: Jamie Brighton
Session 3: Customer Intelligence
Know what content your customers respond to, what channels they use, and how you can most effectively target them.
Presenter: Jamie Brighton and Mark Gray
Symposium Webinar Series
In 2016, Adobe Symposium London took a deep-dive into how top performing companies are reaching new heights by becoming Experience Businesses. The day was packed-full of inspiring sessions and speakers. Whether you attended the day or not, Adobe would like you to profit from the insights, through a webinar series which will enable you to experience the content highlights first hand.
Session 1: Digital Transformation
Hear how a leading a national bank implemented a full digital document workflow process, leading to better engagement, experience, speed and competitiveness.
Presenter: Mark Greenaway
Session 2: Future of Experience
Be taken on a journey into the Future of Experience and discover current findings from landmark research conducted by Goldsmiths, University of London.
Presenter: Dr Chris Brauer
Session 3: Data Driven Marketing at Adobe
Find out how Adobe used a data-driven approach to revolutionise its paid media and email strategy, significantly driving down the cost per subscription.
Presenter: Simon Morris
Digital Trends Webinar Series
Learn how to take control of a unified customer experience that spans the digital and physical customer journey, enabling you to increase conversion and retention through a systematic approach to marketing and a technological foundation that will grow with you.
Session 1: Digital Trends 2017
We compiled the results from more than 14,000 marketers who responded and are sharing the insights in this Digital Trends webinar..
Presenter: Jamie Brighton and Jim Clark
Session 2: Digital Retail Trends 2017
Learn how retailers around the world rate their digital experience abilities, where they'll prioritise digital investments and why mobile tops the list.
Presenter: Vijayanta Gupta
Cross Channel Marketing Webinar Series
When it comes to multiple channels, customers are surfers. They jump from one channel to the next, creating countless opportunities to interact with your brand. It’s important that the right message reaches the right audience on every channel. Make your messaging consistent, no matter where they experience it.
Session 1: Mobile Dialogues and Experiences in a Cross-Channel World
Momentum is building towards a mobile-only future. Your audiences are already there and they expect you to keep up. You need an intuitive digital experience that’s always there.
Presenter: Axel Schaefer
Session 2: Journey Management
There are tools to automate every touch point, every experience to be engaging, relevant and timely – providing significant uplift & revenue opportunities for your brand on a personal and individual level.
Presenter: Bruce Swann
Customer Experience Webinar Series
Session 1: Connected Experience
Customers demand personalised experiences that are real time and relevant, and many companies are realising that they need a robust digital foundation that will enable them to assemble experiences on-the-fly, without compromising on security and privacy.
Presenter: Jamie Brighton and Joost van Dun
Session 2: Digital Foundation
Learn how to take control of a unified customer experience that spans the digital and physical customer journey, enabling you to increase conversion and retention through a systematic approach to marketing and a technological foundation that will grow with you.
Presenter: Jamie Brighton, Edd Atcheson and Thomas Barker
