Jul. 21, 2020, by Anaïs Lamellière
Color and Material Inspiration: Procedural Fashion
Procedural materials and decals for fashion design
The Substance 3D Assets team likes to study new environments. After a foray into the world of sportswear, and a long drive on the road of automotive design (interior 1, interior 2, exterior 1, exterior 2, & prototyping), we spent weeks in coupons and released a collection of procedural materials and decals dedicated to fashion design.
This release was a great opportunity to explore color, texture and movement inside a new highlights video. This video is the result of two experts meeting. My job as a CMF designer encounters that of Ronan, 3D artist who worked in many video game productions. Our skills would seem to be from opposite ends of the creative world, but we play to each other’s strengths. We still needed to find a common language to understand each other! As Ronan says, over 7 collaborations, “We’ve developed a workflow, a common creative language and the room and respect needed for us to collaborate.”