There is immense potential for brands to embrace a global vision of 3D implementation, deeply transforming their creation process across their entire development pipelines. Just imagine what could be done if designers, manufacturers, clients, and marketers shared the same assets, material libraries, and creative spaces.
Thousands of brands and individual designers have already adopted 3D to serve one or several parts of their creation pipeline. We’ll look at how some of them have already managed to accelerate production, reduce costs, meet needs for marketing imagery, and cut their environmental impact.