Get the big shot.
Nearly every video has a climactic shot, and if you have a great idea for one, go for it. “Generally, I don’t think playing it safe pays off,” says creative producer Lo Boutillette. “I try to plan as best I can for it, maybe consult with someone else to see if it’s possible, and then just try to do it.”
Give yourself time to get that one big shot just right. “The time pressures can be very stressful,” Stoler says, “but if there is something important, take your time and do it until you get it right. It’s a mistake to say, ‘Good enough,’ because those shots are never good enough. Just keep doing it. Look at the playback to figure out what you don’t like, and do it again.”
Get what you want (or what the client wants).
Don’t be afraid to embrace the conventions of the genre. Make an all-performance or an all-narrative video. Or mix the two, with shots of the musicians performing during the chorus, and narrative scenes during the verses. And do it on any budget, by renting or borrowing the things you need (like a luxury car or backyard with a pool for your hip-hop video).
Or ignore all the conventions. Music videos don’t have to make sense, so be as creative as you want to be. For examples of just how wildly creative you can get: